Strategy
How to lead your marketing team efficiently using an agile methodology?
How to make sure you organize your team efficiently even in times of uncertainty? Find out how agile organizational methodologies can be used in marketing.
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Performance Marketing
Breakthrough in Attribution: How Weekly Budget Changes Unlock Regression-Based Attribution for Ad Operations
The Attribution Dilemma Every digital marketer knows the challenge of digital attribution today. It’s increasingly difficult to measure and attribute conversions/orders and sales across digital channels, campaign tactics and ad sets. For a long time, we’ve been optimizing based on multi-touch attribution, last touch attribution, bathtub attribution, or what I call a deterministic approach. You […]
Read morePerformance Marketing
How can AI improve marketing campaign performance?
AI helps companies not only to outstand competitors but also significantly cut marketing spend by optimizing processes! Learn more about the power of AI!
Performance Marketing
10 ways to improve your marketing campaign performance
One of the most important goals for every marketer is undoubtedly to create successful and functioning marketing campaigns. But how exactly can this be achieved?
Performance Marketing
10 Steps How to Boost Your Facebook Ad Performance?
How to get the most out of your Facebook Ad? In our new blog post, we share 10 easy tricks on how to improve your Facebook Ad Performance!
Performance Marketing
Mistakes marketers make while setting up ads on Google or Facebook
Before setting up ads on Google, it is important to think about certain goals. Spending your budget on ads that bring visitors to your home page can be a good idea for boosting your brand awareness.
AI & Marketing
5 Exciting Applications of AI in Email Marketing
As users receive more and more information, the attention given to an individual message decreases. As more and more companies become professionally engaged in content marketing, the battle for attention intensifies.
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