Optimize your marketing performance with AI

Automated Cross Channel Budget Allocation

Our AI algorithms dynamically calculate the best budget distribution across all your campaigns and channels. The Nexoya platform can propose specific campaign targets such as Return On Ad Spend or Cost Sales Ratio. Once an optimization is ready, you can with a simple click approve and implement the proposals to become effective. The new budget allocations and targets will be set for every single campaign across all your channels without any additional manual work. Our platform allows setting up multiple portfolios. Each one represents a group of campaigns with shared goals. Herewith you will get the flexibility to arrange your campaigns according to your business, for instance to structure it by product categories or regions.

Budget Planning

Our cross-channel portfolio management optimizes and automates your digital marketing campaigns. Cross-channel portfolios simplify your workflow while providing full control and better insights, improving your performance and reducing your operational tasks. Our platform allows setting up multiple portfolios. Each one represents a group of campaigns with shared goals. Herewith you will get the flexibility to arrange your campaigns according to your business, for instance to structure it by product categories or regions.

Channel Integrations

Over 30+ integrations are available to connect your channels. You can activate individual connections with one click. The Nexoya platform harmonizes and aggregates all ingested data for you to have everything automatically ingested into your account. We only import aggregated, non-personalized data – therefore ePrivacy and GDPR compliance comes easily.  Customized imports provide connections to your internal CRM or other applications. Additional channels will be added to our platform on an on-going basis.

Portfolio Management

Our cross-channel portfolio management optimizes and automates your digital marketing campaigns. Cross-channel portfolios simplify your workflow while providing full control and better insights, improving your performance and reducing your operational tasks. Our platform allows setting up multiple portfolios. Each one represents a group of campaigns with shared goals. Herewith you will get the flexibility to arrange your campaigns according to your business, for instance to structure it by product categories or regions.

AI-Driven Predictions

Our AI algorithms are able to predict the future performance of your campaigns. They continuously learn from your historical data and analyze millions of data points. Herewith the algorithms accurately forecast your campaign performance for the upcoming period. The additional performance potential coming from the predictions will be transparently displayed to you, broken down per portfolio, channel or conversion funnel step.

AI-Driven Budget Allocation & Performance Optimization

Our AI algorithms periodically evaluate the performance of all active campaigns and optimize your budget allocation incrementally. You can specify your performance goals along the funnel for each portfolio. Our algorithms will reallocate budgets from ineffective campaigns or channels and shift them to well-performing campaigns. These optimizations will improve your portfolio performance, which means either more conversions with your planned budget or the same level of conversions with less budget.

Performance Dashboards

The dashboards equip you with all relevant information in one place. Immediately get an overview of all your portfolios and their KPIs such as ad spend, performance and trends. Furthermore you will be able to drill down per channel for an in-depth analysis of your data

Holistic Portfolio Funnel View

The Portfolio Funnel View shows you a holistic view of your portfolio’s conversion funnel. You can inspect every step of the funnel individually for its performance and future potential over time, even broken down per channel. This allows you to detect at a glance how well your funnel reaches your performance objectives.

Metrics Analysis

Our metrics analysis capabilities allow you to go really deep into the data. Not only can you inspect the development of a single metric over time, but also select multiple metrics and conduct either a correlation analysis or a comparison. Herewith you can detect long-term trends, but also seasonal shifts or sudden changes related to the KPIs which matter most to you.