Nexoya is your AI-powered budget optimizer that helps you boost your ad performance. Using aggregated statistics to train its model, Nexoya does not share your data with third parties keeping privacy a first priority.
Unlock efficiency with AI-driven portfolio management, optimizing your cross-channel budget allocation effortlessly.
Automated Cross Channel Budget Allocation
Our AI algorithms dynamically calculate the best budget distribution across all your campaigns and channels. The Nexoya platform can propose specific campaign targets such as Return On Ad Spend or Cost Sales Ratio. Once an optimization is ready, you can with a simple click approve and implement the proposals to become effective. The new budget allocations and targets will be set for every single campaign across all your channels without any additional manual work. Our platform allows setting up multiple portfolios. Each one represents a group of campaigns with shared goals. Herewith you will get the flexibility to arrange your campaigns according to your business, for instance to structure it by product categories or regions.
Budget Planning
Our cross-channel portfolio management optimizes and automates your digital marketing campaigns. Cross-channel portfolios simplify your workflow while providing full control and better insights, improving your performance and reducing your operational tasks. Our platform allows setting up multiple portfolios. Each one represents a group of campaigns with shared goals. Herewith you will get the flexibility to arrange your campaigns according to your business, for instance to structure it by product categories or regions.
Channel Integrations
Over 30+ integrations are available to connect your channels. You can activate individual connections with one click. The Nexoya platform harmonizes and aggregates all ingested data for you to have everything automatically ingested into your account. We only import aggregated, non-personalized data – therefore ePrivacy and GDPR compliance comes easily. Customized imports provide connections to your internal CRM or other applications. Additional channels will be added to our platform on an on-going basis.
Portfolio Management
Our cross-channel portfolio management optimizes and automates your digital marketing campaigns. Cross-channel portfolios simplify your workflow while providing full control and better insights, improving your performance and reducing your operational tasks. Our platform allows setting up multiple portfolios. Each one represents a group of campaigns with shared goals. Herewith you will get the flexibility to arrange your campaigns according to your business, for instance to structure it by product categories or regions.
Amplify your results with AI-powered predictions, ensuring optimal performance and an elevated ROAS.
AI-Driven Predictions
Our AI algorithms are able to predict the future performance of your campaigns. They continuously learn from your historical data and analyze millions of data points. Herewith the algorithms accurately forecast your campaign performance for the upcoming period. The additional performance potential coming from the predictions will be transparently displayed to you, broken down per portfolio, channel or conversion funnel step.
AI-Driven Budget Allocation & Performance Optimization
Our AI algorithms periodically evaluate the performance of all active campaigns and optimize your budget allocation incrementally. You can specify your performance goals along the funnel for each portfolio. Our algorithms will reallocate budgets from ineffective campaigns or channels and shift them to well-performing campaigns. These optimizations will improve your portfolio performance, which means either more conversions with your planned budget or the same level of conversions with less budget.
Experience complete transparency and insights with our holistic view of your cross-channel performance.
Performance Dashboards
The dashboards equip you with all relevant information in one place. Immediately get an overview of all your portfolios and their KPIs such as ad spend, performance and trends. Furthermore you will be able to drill down per channel for an in-depth analysis of your data
Holistic Portfolio Funnel View
The Portfolio Funnel View shows you a holistic view of your portfolio’s conversion funnel. You can inspect every step of the funnel individually for its performance and future potential over time, even broken down per channel. This allows you to detect at a glance how well your funnel reaches your performance objectives.
Metrics Analysis
Our metrics analysis capabilities allow you to go really deep into the data. Not only can you inspect the development of a single metric over time, but also select multiple metrics and conduct either a correlation analysis or a comparison. Herewith you can detect long-term trends, but also seasonal shifts or sudden changes related to the KPIs which matter most to you.
With Nexoya, you get an easy start.
1.
Leave your business and processes as they are
We immediately help you make better budget decisions. Keep doing what you do best, but with advanced AI assistance.
2.
Our team will assist you
Our customer success team and our AI experts will assist you and provide customized services as you need them.
3.
Onboarding & Customization
This includes your onboarding and the customization of your account, so that all the data will be available exactly how you need it. We are here to guide you in the process of adapting AI in your workflows making them easier through automation.
Why US?
Maximize your marketing performance and increase efficiency.
Save Time
Say goodbye to manual data processing and hello to efficient campaign optimization. Let our AI handle the heavy lifting so you can focus on what matters most – growing your business!
Data-driven decision-making
Gain a comprehensive understanding of your marketing performance with Nexoya’s centralized, cross-channel platform. Eliminate guesswork and make data-driven decisions with confidence, relying on actual facts instead of “gut-feeling”.
Full Transparency
Experience the power of Nexoya’s AI-driven approach and eliminate the risk of human bias and intransparency in your digital advertising investments.
Competitiveness
With Nexoya’s AI technologies, you can stay competitive in the fast-paced marketplace environment. Empower yourself to make data-driven decisions and stay ahead of the game with our innovative platform.
We are happy to see our customers reaching new heights driving better performance of their advertising portfolio.
We are happy to see our customers reaching new heights driving better performance of their advertising portfolio.
Ready to uncover the full potential of Nexoya? Schedule a call with one of our experts to choose the best plan for you.