Nexoya is using aggregated statistics to train it’s model and does not share your personal data to third parties keeping the privacy of your end customer a first priority.
The data aggregation & reporting feature allows you to have a holistic and transparent overview of marketing activities, by creating cross-channel reports and custom metrics.
Your data is aggregated across all your marketing tools after which it is organized and grouped logically.
Track valuable metrics that are important to your business.
Create reports and compare custom metrics with each other with one click.
With the optimization feature, you can operate and monitor your campaigns and get predictions on your defined goals as well as proposals on how to optimize campaigns. You can make budget adjustments to campaigns in order to improve the likelihood of achieving your goals.
Optimize multi-channel campaigns in real time with the help of AI algorithms.
Based on advice from Nexoya, move budgets towards best-performing campaigns and ad sets to use your budget the most efficient way.
Get predictions for your KPIs and campaigns and adjust them for better performance. Get notified for any unusual event in your data.
You get notified of any unusual events that might happen in your marketing activities, such as surprising high CPC or drop in Followers.
Achieve better performance for your KPIs and campaigns by applying predictive analytics and learn how campaigns will perform in the future.
Create customized funnel views and assign all related metrics to each funnel-step.
Compare KPIs with each other and find new opportunities to boost your marketing performance.
Through the integration of the users marketing tools, the metrics and KPIs within the Nexoya platform are updated automatically on a regular basis. The user can therefore skip the manual data aggregation and processing.
With a centralized and cross-channel platform it is easier to gain an understanding of the status-quo and base the decisions on actual facts, instead of basing them on “gut-feeling”.
The notifications about irregularities in metrics or KPIs allows the user to act proacitvely to changes on the market.
Thanks to Nexoya’s AI technologies the user is enabled to stay compeitive in the fast paced marketplace environemnt.
The centralized platform from Nexoya further increases transparency within or across the users team and allows for an enhanced collaboration, as making comments, assigning tasks or for example marking events is possible on Nexoya.
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