Nexoya is using aggregated statistics to train it’s model and does not share your personal data to third parties keeping the privacy of your end customer a first priority.
The data aggregation & reporting feature allows you to have a holistic and transparent overview of marketing activities, by creating cross-channel reports and funnels.
Your data is collected and aggregated across all your marketing tools and channels.
Your marketing data is organized and grouped logically.
Track valuable metrics that are specific to your business.
Create funnel-steps and assign all valuable metrics accordingly.
Create reports and compare custom metrics with each other.
With the budgeting & optimization feature, you can operate and monitor your campaigns and get predictions on your defined goals as well as proposals on how to optimize campaigns. You can make budget adjustments to campaigns in order to improve the likelihood of achieving your goals.
Achieve better marketing performance by applying predictive analytics.
Optimize cross-channel campaigns with the help of AI algorithms.
Based on advice from Nexoya, move budgets towards best-performing campaigns.
You get notified of any unusual events that might happen in your marketing activities.
Compare KPIs with each other and find new opportunities to boost your marketing performance.
“We were searching for a solution that would allow us to become more dynamic and to continuously adjust to the changes in the publishing market conditions – Nexoya was a perfect match!”
“Being present on many digital marketing channels made it challenging for our team to estimate the effectiveness and efficiency of our tactics. We needed a solution that would allow us to aggregate all the data in one place and to see the whole picture in no time.”
“We save 2-3 days per month in work, and in addition get astonishing insights into our data. Most interesting is how our digital marketing relates to the weather. That’s like fresh snow on a lovely winter morning!”
With Nexoya, you have an independent party giving you a holistic view of how your various ad campaigns and ad sets perform across publishers. Nexoya is using aggregated statistics to train its model and therefore does not work with your data, keeping the privacy of the end customer as the first priority.
Through the integration of the users marketing tools, the metrics and KPIs within the nexoya platform are updated automatically on a regular basis. The user can therefore skip the manual data aggregation and processing.
With a centralized and cross-channel platform it is easier to gain an understanding of the status-quo and base the decisions on actual facts, instead of basing them on “gut-feeling”.
The notifications about irregularities in metrics or KPIs allows the user to act proacitvely to changes on the market.
Thanks to nexoyas AI technologies the user is enabled to stay compeitive in the fast paced marketplace environemnt.
The centralized platform from nexoya further increases transparency within or across the users team and allows for an enhanced collaboration, as making comments, assigning tasks or for example marking events is possible on nexoya.
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