The marketing tool market is expanding and growing year by year. As a result, more and more tools are being introduced into the market and luckily, also more niche-tools are becoming available for marketers. 

We did the work for you and gathered great marketing tools for every performance marketer that wants to enhance their efficiency and effectiveness of daily work.

So if you are working in performance marketing, digital advertising, do not miss the following performance marketing tools!

In this article, we will introduce you with the following performance marketing tools:

  1. Cheq
  2. Adalysis
  3. Opteo
  4. PPC Protect
  5. Adespresso
  6. Madgicx
  7. Adscook
  8. SpyFu
  9. Optymzr
  10. Acquisio
  11. Supermetrics
  12. Wordstream
  13. Anytrack
  14. Stiddle
  15. SimilarWeb
  16. Semrush
  17. iSpionage
  18. Optimizely
  19. Nexoya
  20. Wordtracker

1. Cheq

This is an essential tool for performance marketers that want to work in a secured field. With this tool, performance marketers can prevent traffic made by bots and secure their analytics and data. Moreover, marketers can prevent invalid activity in their paid marketing campaigns and increase overall efficiency.

Key benefits:

  • Insights of the invalid traffic
  • Eliminate bad traffic from funnels
  • Analytics for business performance

DMEXCO 2022

2. Adalysis

This is an excellent tool for PPC marketers aiming to work more efficiently. Performance marketers can analyze, optimize, and automate their PPC campaigns with this automation tool.

Key benefits:

  • Save time thanks to automation
  • Enhance bidding strategies
  • Get recommendations on adjustments

3. Opteo

With Opteo, marketers can optimize their Google ads with the help of smart recommendations from Opteo. While running your Google Ads campaigns, you can get alerts that suggest improvements for your existing campaigns.

Key benefits:

  • Track the overall spending
  • Get alerts and recommendations regarding your campaigns
  • Monitor your campaign performance

4. PPC Protect

Sprout Social social media management tools

With this helpful tool, marketers can detect and stop unintended clicks, bot clicks, and invalid clicks to their websites. In addition, PPC Protect can build your website with protection from these clicks by your user profile and traffic type.

Key benefits:

  • More effective campaign targeting
  • Clearer bidding decisions
  • Better focus on right users

5. Adespresso

With this tool for performance marketers, you can find the best targeting for your product or service and create your ad campaigns in one single place. Moreover, you get insights and useful data regarding your campaigns.

Key benefits:

  • Create and manage all campaigns in one place
  • Collaborate with your client or partner by shared access
  • Analyze ad campaigns and get valuable insights

6. Madgicx

Madgicx is a platform based on AI technology that optimizes ad campaigns across various channels. With Madgicx, performance marketers can optimize their bid strategies with the help of AI.

Key benefits:

  • The smart dashboard that shows the overall campaign overview
  • Automation tactics and Custom automation of workflows
  • Creative insights for modifying ad content

7. Adscook

With Adscook, performance marketers can scale their campaigns and monitor the drivers that affect the campaign performance.

Key benefits:

  • Create customized ads and audiences
  • Automate ad performance safely
  • Analyze and compare data easily

8. SpyFu

This great competitor tool is helpful for SEO managers and PPC experts. With SpyFu, users can find every domain’s keyword appearance on Google search and analyze the most critical competitors’ keyword strategies.

Key benefits:

  • Discover organic and paid searches for various domains
  • Track average clicks for each domain
  • Increase website traffic by implementing smart suggestions

9. Optymzr

With Optmyzr performance marketers can scale their PPC ad campaigns to another level by maximizing the overall effectiveness of ad performance.

Key benefits:

  • Create and monitor ad campaigns the way you want
  • Optimize campaigns towards industry best practices
  • Get customized reports with great visualization

10. Acquisio

This tool simplifies the ad campaign management process. You can get predictions on any PPC campaign and automate the campaign creation process.

Key benefits:

  • Manage and track cross-channel campaigns
  • Optimize ad campaigns
  • Create reports and save time

11. Supermetrics

This great tool gets all marketers’ data together for various products such as Data Studio, Google sheets, Excel, Uploader, API, BigQuery, Snowflake and more.

Key benefits:

  • Connect your data for reporting, data visualization, or data warehousing
  • Analyze, optimize and organize your data
  • Automate your data transfers and reporting

12. Wordstream

Wordstream has excellent and valuable blog content and offers various services such as ad grader, keyword tool, and ads creator.

Key benefits:

  • Get instant scores for your ads
  • Create ads without a designer with a Smart ad creator
  • Find relevant keywords for your business

13. AnyTrack

Easy-to-use tool connects all marketing channels with the customer data. This way, performance marketers can automate growth and save valuable time.

Key benefits:

  • Track and categorize customer journey across your tools
  • Integrate your tools with one click
  • Track your audience in real-time

14. Stiddle

This is a perfect tool for social media advertisers that want to automate the entire process of ads management on social media channels.

Key benefits:

  • Automate the creation and optimization of your ads
  • Target your audience with the help of AI
  • Manage your leads on Stiddles CRM system

15. SimilarWeb

With this practical tool, performance marketers can get inspiration when it comes to ad messaging, landing pages, etc. In addition, with similarweb marketers can multiply market share across channels and optimize their budgets.

Key benefits:

  • Discover opportunities with the help of competitive analysis
  • Find relevant keywords to your business
  • See how your competitors are managing their ad creatives

16. Semrush

Semrush is a diverse tool that offers services for a wide range of marketing tactics. Specifically for performance marketing, Semrush provides 4 different tools for Keyword research. Furthermore, Semrush specializes in Content monetization and helps performance marketers increase display ads’ performance.

Key benefits:

  • Analyse and find your relevant keywords
  • Study your competitors’ ad performance
  • Get recommendations on how to improve your landing page performance

17. iSpionage

This tool does the “spy-work” for you. This time-consuming task often eats a lot of valuable working time, therefore this intuitive tool offers competitive analysis, users’ journey reports, and paid search ad campaign monitoring.

Key benefits:

  • Drive right traffic type with the help of Keyword- and ad copy analysis
  • Monitor your campaigns and create reports
  • Discover new opportunities for your ad campaigns

18. Optimizely

This user-friendly tool offers performance marketers the possibility to optimize campaigns with the help of AI and make data-driven decisions more accessibly than ever before. Optimizely provides various products to content, commerce, and optimization.

Key benefits:

  • Increase revenue with the help of customer behaviour predictions
  • Personalize customer experience and scale up your conversions
  • Marketing content management made easy

19. Nexoya

Nexoya is a great solution for those marketers that want to save time and maximize their paid campaign performance. Nexoya specializes in paid advertising budget automations. The secret is behind excellent machine learning algorithms that grant this possibility.

Key benefits:

  • Increase overall paid campaign conversions
  • Save time and avoid human error proneness
  • Holistic view of entire marketing performance in one platform

20. Wordtracker

This easy-to-use tool for performance marketers gives great keyword suggestions and trend analysis for every keyword you search for. Moreover, you can discover SERP comparisons and additionally Youtube keyword trends.

Key benefits:

  • Find a wide range of relevant keywords for your business
  • Explore the competitiveness of keywords right in the tool
  • Get all keywords for any country and search engine

Want to learn more about great Social Media tools? If yes, check out this article where we listed 5 excellent tools for Social Media!