Everyone talks about artificial intelligence (AI) in marketing. But what is the current status quo of such technologies in the creation of concrete content for digital marketing? We tested that at a workshop for the Future of Marketing
day at the ZHAW in Winterthur, in Switzerland.
Around 170 marketing managers, employees, and students participated in the event to discuss the question of where the future of marketing is headed. This event takes place annually and brings science and practice together. In a total of six different deep-dive sessions, various topics were discussed. For the artificial intelligence (AI) part, nexoya was invited and was active with a keynote speaker and a workshop.
1. What is the development status of text content creation in the field of artificial intelligence?
2. How can images be created with artificial intelligence?
3. Where can artificial intelligence support campaign optimization in the area of data analysis?
4. How far is the area of predictive analytics with artificial intelligence in marketing?
In our next three blogs, we will dive deeper into the workshop and document the different parts in detail. This is the first part of the Workshop and it will focus on Content creation.
In the first part, the participants had half an hour to apply state-of-the-art AI applications. The aim was not so much a detailed tool analysis as an initial "experience test" in as little time as possible. Five different groups with around six participants formed and each group was given a specific topic for use as an application example or for marketing.
The objective was to create a landing page based on tools that produce the content with artificial intelligence. It was clear there was not enough time to achieve professional results, but that's not what the exercise was about. We wanted to show within a very short amount of time how far these tools have come development-wise, what can be achieved with them, and where their limits lie.
Each team had a different use case and therefore sold a different product. The goal was to create a website, promote it, and then analyze it and make predictions.