Press
About Nexoya
The marketing analytics company Nexoya Ltd., based in Zurich and Berlin, has been implementing automated analyses for the digital marketing of medium-sized and large companies since 2018 - in a user-friendly and data protection-compliant manner.
The marketing analytics company Nexoya Ltd., based in Zurich and Berlin, has been implementing automated analyses for the digital marketing of medium-sized and large companies since 2018 - in a user-friendly and data protection-compliant manner. The ‘nexoya Marketing Analytics’ SaaS platform uses machine learning to optimise multi-channel marketing campaigns: For this purpose, the solution aggregates key figures from different channels such as Google Ads, Meta or LinkedIn, presents them clearly and takes over the monitoring of the key figures. Nexoya then optimises the campaign budgets based on the data collected and with the use of artificial intelligence (predictive analytics). The solution relieves marketing teams of routine operational tasks, simplifies automated data-driven decisions and reduces marketing costs by up to 30 per cent. Nexoya collects only non-personalised data that is stored in certified Swiss data centres. Its customers include well-known companies such as Yuh, Generali, Swisscom and Kardex in Switzerland and Magix Software in Germany.
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Press releases
Articles
Campaign management in performance marketing
Swiss wine merchant bets on domestic Martech
AI unleashes the potential of media mix models
Nexoya expands to Italy: AI-supported marketing optimization on course for growth
On a growth trajectory: Nexoya expands into Italy
Nexoya: Marketing analytics company expands to Italy
Global recognition for Swiss startups
Performance: The end of the gut feeling and the renaissance of the MMM
Zukunftsentwürfe für bessere Entscheidungen Mit künstlicher Intelligenz Szenarien für das Performance Marketing simulieren
Performance: Five AI trends for performance marketing in 2025
Nexoya: Fünf Trends für das Performance-Marketing 2025
Benetton and Bike Components: New campaign efficiency with AI scenarios
How artificial intelligence helps make better decisions in performance marketing
Digitalisierung in Energieunternehmen: Wie KI das Marketing transformiert
Nexoya: KI-Simulation für Performance-Marketing
Nexoya zeigt KI-gestützte Performance-Marketing-Simulation
Wenn KI die Werbung steuert
Mehr Überblick im Marketing dank KI
Schweizer KI-Start-up gewinnt I-Com Data Startup Challenge
Wie KI das Marketing transformiert
Wie KI das Marketing der Versicherer revolutioniert
"2024 wird extrem spannend im Werbemarkt"
KI ist keine Konkurrenz für Marketer – sondern ihr Co-Pilot
Nexoya zeigt Trends für digitale Werbung
Antizyklisch investieren für höheren ROAS
Marketing-Start-up zum Venture Leader Technology 2023 gekürt
BlackSheep investe nel digital marketing di Nexoya
Nexoya sheers $5 million from Blacksheep for MadTech tool
BlackSheep investe in Nexoya
5 Millionen Dollar für Marketing-KI-Startup Nexoya
Marco Caradonna neu im Vorstand von Nexoya
Nexoya holt Marco Caradonna in den Vorstand
Nexoya erweitert Management-Team
Roger Gatti wird Produktchef beim Schweizer Martech-Start-up Nexoya
Roger Gatti wird neuer Head of Product
Roger Gatti wird "Head of Product" beim Zürcher Startup Nexoya
Nexoya zeigt Lösung für das Attributionsdilemma
KI-Startup Nexoya erhält SEF.Growth High Potential Label
Diese fünf Trends im Performance-Marketing sollten Sie kennen
These trends will determine performance marketing in 2024
Five trends for performance marketing in 2024
Preise für grüne und digitale Innovationen
Stop thinking about it, do it now
Nexoya wird Technologiepartner des Werbegiganten Omnicom Media Group
OMG Performance Booster steigert Conversion-Rate für FMCG-Kunden um 60 Prozent
Nexoya trend report: budgets in the Swiss digital advertising market are growing again
How to optimize media budgets
Swiss advertising expenditure growing again
Nexoya strengthens executive board and management from its own ranks
AI in marketing
The Lenzerheide vacation region uses its data potential
Start-up Nexoya opens office in Germany
AI-based optimization in location marketing
Lenzerheide Marketing und Support AG teams up with Zurich start-up Nexoya
Investors accelerate expansion of Nexoya
1.4 million for AI marketing startup nexoya
Key trends in digital marketing: insurers between data gold and data protection, agility and AI
Generali increases conversions with AI
Understanding how to use online marketing with the partner of Campaigning Summit
AI marketing start-up nexoya successfully emerges from first financing round
Campaigning Summit teams up with nexoya
Interview with Co-Founder and CTO of nexoya, Marco Hochstrasser
Switzerland Marketing Technology Landscape
Campaign Optimization with AI
Budget Optimization with AI
Product Kit & Images
Download Product KitCampaign details - Optimization results
Campaign Optimization - Performance Overview
Campaign Optimization - Detailed Advices
Budget Application 1
Budget Application 2
Validation Screen
Campaign report
Custom KPI Details
Scenario Simulation
Saturation Curve
Compare Scenarios
Budget screen
Campaign Optimization - Configuration of risk & automation level
Web analytics report - factors that make users leave the provider
Web analytics report - attracting factors
The Solution: Dynamic and AI based budgeting