Webinar, report e strumenti per affinare il modo in cui misuri, pianifichi e cresci.
Attribution has experienced a revival! In this webinar, you will learn what “actionable attribution” is all about and why attribution combined with AI-based optimization enables more effective media buying.
B2B attribution gets messy very quickly because the sales cycle is usually much longer than the tracking window, and the buyer is rarely one person. A user sees a LinkedIn ad today, someone else from the same company reads a blog post next week. There is a webina, sales reaches out, phyical events. Another stakeholder […]
A telco can sell five very different things at the same time: mobile plans, devices, fiber, TV and not to forget the bundles, and maybe prepaid in one region and premium postpaid in another. Then we open the marketing paid dashboard and ask for one KPI: usually it is CPA, great 😉 The problem is […]
Monday morning: a tariff changes, energy prices jump 15%.Two weeks later: demand moves because the weather changes.Then a competitor launches a new offer in one region. And the media budget? Still split exactly like it was in the planning meeting last month 😉 This is probably the biggest difference we see in energy compared with […]
Travel and mobility have one very obvious problem: customer demand is moving all the time; it is not just seasons it’s travel behavior trends and changes, geopolitics, global warming, etc. For example: a route suddenly becomes popular, another destination is almost full, a train/plane or ship has plenty of seats left. A competitor changes prices […]
ROAS is great, everybody understands it, it updates fast, and it gives you a nice number to put into a dashboard. Great 😉But it can also make budget allocation look much easier than it really is. Lets take an example: Imagine Campaign A has a ROAS of 800% and Campaign B has a ROAS of […]
A cheap lead is not always a good lead, and that sounds obvious. But a lot of paid media optimization still works as if it were not true. Example: An insurer sees a calculator entry, a bank sees an account application, the ad platform sees a conversion and starts optimizing for more of them. Great […]
We built better measurement, but forgot to move the budget 😉 Marketing teams love dashboards. We built reporting layers, attribution models, CRM integrations, weekly reviews, and increasingly sophisticated measurement stacks. That was necessary, but there is an uncomfortable question I keep coming back to: How often does better measurement actually help us change where the […]
Attribution has experienced a revival! In this webinar, you will learn what “actionable attribution” is all about and why attribution combined with AI-based optimization enables more effective media buying.
What is the real impact of upper- and mid-funnel advertising on webshop revenue, and how do you make budget decisions you can actually defend internally? In this replay you see how Oswald used Nexoya to became more data-driven and generate +19.7% more revenue.
Simulate your marketing ROI and see what’s possible when your budget works harder.
Put your budget allocation instincts to the test and see how your decisions compare to Nexoya's AI.
How much untapped growth is hiding in your marketing campaigns? Find out in 5 minutes where your marketing setup stands, and what's holding it back.
TL;DR: From 1 June 2026 on, Google Ads keeps your hourly, daily and weekly data only for 37 months, and reach and frequency for 3 years. Monthly and yearly aggregates survive 11 years, but those are useless for modeling future measurement. So the data your model needs most is the google ads data that disappears […]
In questa sessione del Nexoya Aperitivo, Martina Lombardi di Nexi Group racconta come l'azienda ha affrontato la sfida di acquisire nuovi merchant su più canali e linee di prodotto, mantenendo il CPA sotto controllo. Insieme a Daniele Cabello di Nexoya, illustra come l'ottimizzazione basata sull'AI e un'attribuzione più intelligente abbiano trasformato la complessità media in crescita misurabile.
Attribution has experienced a revival! In this webinar, you will learn what “actionable attribution” is all about and why attribution combined with AI-based optimization enables more effective media buying.
Attribution is complex, and many dashboards tell conflicting stories. Yuh’s journey proves that thoughtful analysis and strategic data connection can reveal hidden opportunities, helping you maximize ROI and make smarter marketing decisions.
Performance marketing in insurance is becoming increasingly complex - with rising acquisition costs, fragmented data, and manual optimization slowing growth. DA Direkt, one of the fastest-growing direct insurers in Germany and part of the Zurich Insurance Group, faced similar challenges - until they transformed their approach with AI. The result? A significant sales uplift in just three months.
Scoprite come Vodafone Italia ha trasformato la pianificazione del budget utilizzando Copilot di Nexoya, basato sull'AI. Scoprite come stanno sfruttando i dati per prevedere gli scenari di business, ottimizzare dinamicamente la spesa pubblicitaria e aumentare l'efficienza. Guardate ora la masterclass completa!
Digital attribution is broken. With cookies disappearing and data silos growing, traditional models can’t keep up. Discover how regression-based attribution combines AI, experimentation, and cross-channel insights to make marketing measurable again.
Attribution is broken. GA4, Meta, TikTok, Gads and analytics/MTA dashboards all tell you different stories. Generali Austria decided to stop guessing. By building a digital-first attribution model and pairing it with AI-driven budget automation, they unlocked +18.8% more leads without spending more.
Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.
Dein Google Analytics 4, Google Ads und Meta-Pixel liefert widersprüchliche Zahlen? In dieser Masterclass erfährst du, wie Marketing Mix Modeling (MMM) heute eingesetzt werden kann um das Attributions-Wirrwarr zu beseitigen. Ergebnis: konsistente Daten, Budget Plannung mit klarem ROAS/POAS-Fokus und fundierte Entscheidungen. Inklusive Praxisbeispielen von der Neobank Yuh & Generali.
Steigende CPCs und härtere Konkurrenz drücken auf die Marge. In dieser Masterclass erfährst du, wie z.B. Flaschenpost ihre Werbekosten dank POAS-basierter Optimierung, KI-gestütztem Vorhersagen und Szenario-Simulation um 24.1 % senkte, ohne Wachstum oder Gewinn einzubüssen. Wir zeigen Schritt für Schritt, wie der Wechsel von ROAS zu POAS, die Integration von Warenrücksendungen-, und Margendaten sowie eine KI-gesteuerte Budgetverteilung auf Google Ads, Meta & Co. das Maximum aus jedem Euro holt.
Explore how Vodafone Italy has transformed their budget planning using Nexoya’s AI-driven Copilot. Discover how they’re leveraging data to predict business scenarios, dynamically optimize their ad spend, and boost efficiency. Watch the full masterclass now!
Discover how Flaschenpost transformed its complex, multi-channel marketing with Nexoya’s AI-driven budget optimization. Learn how they boosted profitability while cutting ad spend by 24.1%.
Scoprite come Vodafone Italia ha trasformato la pianificazione del budget utilizzando Copilot di Nexoya, basato sull'AI. Scoprite come stanno sfruttando i dati per prevedere gli scenari di business, ottimizzare dinamicamente la spesa pubblicitaria e aumentare l'efficienza. Guardate ora la masterclass completa!
Il workshop esplorerà come Stroili, leader nel settore della gioielleria, ha utilizzato l'intelligenza artificiale per ottimizzare le sue campagne di marketing, ottenendo un aumento dei ricavi del 31,6% e un ROI del 690% in soli tre mesi. Attraverso l'integrazione della piattaforma AI di Nexoya, il team ha migliorato l'efficienza e la scalabilità delle loro strategie, passando da un approccio manuale a uno completamente automatizzato e basato sui dati. Scopriremo insieme come l'intelligenza artificiale può rivoluzionare il marketing digitale e portare risultati concreti e misurabili.
What is Causal Impact Analysis and how does it work? Learn the basics, its importance, and applications in our latest article!
Scoprite come Vodafone Italia ha trasformato la pianificazione del budget utilizzando Copilot di Nexoya, basato sull'AI. Scoprite come stanno sfruttando i dati per prevedere gli scenari di business, ottimizzare dinamicamente la spesa pubblicitaria e aumentare l'efficienza. Guardate ora la masterclass completa!
Explore how Vodafone Italy has transformed their budget planning using Nexoya’s AI-driven Copilot. Discover how they’re leveraging data to predict business scenarios, dynamically optimize their ad spend, and boost efficiency. Watch the full masterclass now!
Artificial Intelligence (AI) continues to reshape the landscape of performance marketing, evolving from a buzzword to a central strategic tool. With consumer enthusiasm returning and businesses exploring AI’s potential, 2025 presents both exciting opportunities and critical challenges. In this blog, we will talk about five pivotal trends that will define the future of performance marketing. […]
Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.
Erfahren Sie in unserer Masterclass, wie Bike-Components mit Nexoya seine Marketingkampagnen optimiert, Marktvolatilität meistert und durch datengetriebenes Marketing seine Werbebudgets effizient einsetzt.
Join this essential webinar to discover how Vodafone Italia achieved a 13% sales uplift using Nexoya's AI-driven platform. Learn about their A/B testing strategy, goals, and impressive results, and understand why Nexoya’s solution outperformed traditional methods.
Unlock AI adoption secrets in marketing with Roger Gatti & Nicolas Glauser. Gain insights on seamless integration, ethics, and trends.
Uncover 2024's key performance marketing trends with Nexoya. Explore AI-driven innovations that are reshaping the industry.
Discover marketing mix modeling in our new blog: decode past trends, shape the future, and maximize ROI in a dynamic market.
Join our webinar to dive into the inner workings of Nexoya's optimization algorithm. Gain exclusive insights into the step-by-step process, from data collection to optimization, and discover how it propels marketing success.
Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA).
Sneak preview of Nexoya's roadmap and the newest features available soon in the app.
Stay ahead of the curve and gain insights into the latest trends in digital advertising with our Trend report. Get your copy now!
We are thrilled to win this year's competition and conquer the Marketing Technology Foodtech Award. Find out what happened behind the scene!
How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? Find out more now.
How does the future of marketing attribution look like? Your complete guide to marketing attribution modeling.
Watch our webinar on attribution modeling in a cookieless future.
With this naming convention template you can easily structure your marketing tracking in a more efficient and transparent way.
This year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers!
With this Toolkit designed exclusively for CMOs and Marketing leaders you can outperform your competitors.
This report is made of empirical data to provide actionable insights into the digital advertising market. Check out this report to discover the trends for 2022!
What’s amazing with bidding strategies is that you can go in two directions: 1. You end up wasting your entire budget in a few clicks 2. You do the right move and you can take your campaign performance to a new level
Learn the fundamentals of data-drivenness with 17 marketing KPIs to optimize your performance more efficiently! 🚀
Eager to learn about how you can get 72% more conversions by “just” switching from a static to a dynamic campaign budgeting?
Whether you’re ready to build an Ads account from scratch or want to repair a messy account, don’t miss the opportunity to have an expert’s insight!
Learn about the study we conducted with the University of Zurich, where we prove that you can optimize your campaigns by up to 77%.
Would you like to have better understanding of your marketing campaign efforts?
Are you ready to break the ROAS equation down and determine what underlying components can enhance your performance?
The goal and purpose of marketing automation is to reach target groups, users and customers fully automatically on all marketing channels.
We did the work for you and gathered great marketing tools for every performance marketer that wants to enhance their efficiency and effectiveness of daily work.
Ready to boost your online advertising efforts? Check out our cheat sheet with all the bidding strategies described in one place!
We are excited to be the finalists at one of the most prominent digital marketing awards in Europe - Best of Swiss Web Award!
Suggerimenti e trucchi per eseguire un A/B test di successo Condurre esperimenti sul campo non è così facile come potrebbe sembrare. Sulla base dell’esperienza di un ampio studio condotto per 8 mesi in collaborazione con l’Università di Zurigo, le intuizioni più importanti sono riassunte di seguito. Questo studio faceva parte di un progetto più ampio […]
We prepared a list of top 10 TED Talks that can help you nurture your creativity, drive new ideas, and improve your performance marketing!
Starting May 2021, Google Search will include Core Web Vitals as one of their official ranking signals into your search results. In this article, we will discuss the latest Google update, explore the Core Web Vitals and provide suggestions on how to make sure you are ready for the upcoming change.
Check out this compilation of the 7 top Marketing KPI benchmarks that can help you estimate the average KPIs for your industry!
Marketing awards are a great opportunity for communication and marketing. It is an effective promotional tactic but can also generate content for other marketing activities. There are various competitions, to narrow the list down, we made our top selections for marketing awards in the DACH region ( Germany, Austria, Switzerland) coming up in 2021. Some […]
In this interview, an industry expert Gaetano Mecenero shared valuable insights and recommendations on how to measure KPIs the right way and become more successful.
We prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business.
A multi-channel marketing approach utilizes all communication channels to send a wide spectrum of messages, making it easier to get the word out.
How to ensure constant expansion of your Customer Lifetime Value? Find out what are the five main tactics for increasing your CLV!
How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21!
Every digital marketer tracks CTR (Click-Through-Rate) and focuses on improving this metric. In this article, we will give you a short introduction to CTR and share with you a few tips on how to improve it in different channels.
What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage!
Ever wondered how you can become more data-driven? Then download our free Analytics Template and make the first step towards your goal!
What are the main mistakes marketers make when tracking KPIs? And how to define the right KPIs for your business? Find out more in our article!
Modern KPI tools heavily influence the efficiency of a company's performance. In this article, we prepared a checklist of 15 features that your marketing KPI tool should have to boost your efficiency.
What are the most important marketing KPIs? In this article, we talk about the five marketing KPIs that every digital marketer should track.
AI helps companies not only to outstand competitors but also significantly cut marketing spend by optimizing processes! Learn more about the power of AI!
One of the most important goals for every marketer is undoubtedly to create successful and functioning marketing campaigns. But how exactly can this be achieved?
How to get the most out of your Facebook Ad? In our new blog post, we share 10 easy tricks on how to improve your Facebook Ad Performance!
Marketing-campaign-related processes have become more and more complex, and state-of-the-art campaigns are optimized for specific platforms and circumstances.
In the near future, the majority of household tools will be connected to the internet, just like most electric devices are in the office. That is in addition to the already vast automated connections between computer systems.
The objective was to create a landing page based on tools that produce the content with artificial intelligence. It was clear there was not enough time to achieve professional results.
Marketers can no longer avoid leveraging AI technologies for their daily tasks and processes since success depends highly on competitive advantage, time and efficiency.
Luckily, modern technology and analytics makes it much easier to conduct a detailed and qualitative ROI analysis. Such technologies help to analyse the performance of each marketing activity.
Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth.
Nowadays, the process of marketing KPIs tracking can be automated with the help of artificial intelligence. AI technologies can make it way faster and more effective.
Correlation analysis can reveal significant/meaningful relationships between different metrics or groups of metrics. Information about such relationships can provide new insights, and reveal interdependencies.
Marketing analytics have changed as well over the years, especially by introducing predictive analytics into the digital marketing world. With predictive analytics, marketers can see trends and get estimations of how their marketing campaigns will most likely perform.
The success of an Integrated Marketing Strategy lies in the art of developing a consistent message across multiple marketing channels. The communication with the target audience across various channels creates a holistic relationship with potential customers.
In this article, we will give you some insights into how an AI Model is actually built, and what is needed for that. We’ll talk about the 2nd step of the e2e process of building an Artificial Intelligence Model - the Model Creation.
In this chapter, we want to dive into the actual base on what AI models are built upon - your data. We’ll talk about how to get the right data and prepare it for actually building your own AI model in the future.
A few years ago, artificial intelligence was introducing itself to the world of E-commerce. In 2020, it has already evolved into an irreplaceable part of the business.
We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing.
Applying Artificial Intelligence in marketing is relatively rare in the field, and therefore many marketing experts have not yet approached it.
We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing.
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