Applications of Artificial Intelligence is relatively rare in marketing industry, and therefore many marketing experts have not yet approached it, and only understand it vaguely. Within marketing agencies, as well as small- to medium-sized companies, we see that AI is very carefully introduced because most marketers are unsure about its real benefits.
It is time to fill this gap and consider the main benefits of AI in marketing!
Let’s have a look at the most important features of artificial intelligence!
Below you can find a summary of the general benefits of applying AI in marketing so that you know early on what’s in for you:
Marketing and business intelligence plays a significant role in strategy development process. As a result, implementing AI in marketing processes can help you to make better decisions, be more efficient, reduce costs and increase your brand awareness.
Sounds pretty good, right?
Find out more about AI marketing tools in our next article!
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Encourage Better Decision-Making.
With the help of AI, data interpretation is more readily available for marketers, and therefore better decisions can be made more efficiently. Business intelligence is crucial in terms of defining the marketing strategy for your business. Machine learning technologies helps you to answer such questions as: what is the right marketing channel to double down on? Or which marketing campaign should you stop implementing?
As a result, application of artificial intelligence helps you to make decisions faster and more efficiently.
Opportunity to Analyze Massive Data Volumes.
One of the greatest benefits of AI is the ability to analyze and interpret larger amounts of data in a short time. Applications of artificial intelligence make it possible to detect anomalies or trends in a large set of data. Business intelligence can help you to analyze each transaction on your website, and track social media metrics or your conversions.
Increase Precision & Accuracy.
Application of artificial intelligence significantly reduces the occurrence of human errors. As a result all the proposals and decisions are based on reliable data in comparison to the intuition. Despite the fact that most modern marketers prefer to trust data-driven solutions, a lot of decisions are still made based on intuition due to a lack of appropriate and precise data insights.
Marketers had to use such methods as common sense and recommendations in order to choose the right timing for launching their marketing campaigns. AI algorithms that analyze customer data can calculate the optimal timing in order to increase the customer reach. With that, you can stop sending customers emails when they are unreachable or don’t want them.
As a result application of artificial intelligence in marketing can help you to reach more potential customers.
Boost efficiency & save time.
Thanks to AI technologies, marketers have the ability to automate even more of their repetitive and manual work such as data gathering and manual data cleansing/sorting, as well as data analysis.
Moreover, one of the most important benefits of AI is its adaptiveness. AI technologies not only optimize your processes but also adjust their behavior in order to achieve the set goal. Business intelligence is goal-oriented and can even make some decisions for you. It helps to allocate resources and efforts depending on the desired objective.
Accordingly, marketers have more time on strategic and proactive marketing solutions.
Repetitive, manual tasks can be replaced by machines, which allows companies to cut costs in specific marketing roles and focus more on strategic optimization of their campaigns.
That is why, application of artificial intelligence helps you to save money and time on more important tasks.
Now, you have a short overview of the actual benefits of AI implementation in marketing and what you can get out of it.