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With the help of AI, data interpretation is more readily available for marketers, and therefore better decisions can be made more efficiently. For example: what is the right marketing channel to double down on? Which marketing campaign should you stop implementing?
Massive Data Volumes.
With the help of AI, it is possible to analyze and interpret larger amounts of data in a short time. Impossible for humans, but possible for the machine to find and detect anomalies or trends in a large set of data. AI can help you to analyze each transaction on your website, and track social media metrics or your conversions.
Precision & Accuracy.
The chances of errors are becoming significantly reduced, as all results, proposals, and decisions are based on effective data in comparison to the intuition. Despite the fact that most modern marketers are data-driven, a lot of decisions still happen based on intuition due to a lack of appropriate and precise data insights.
Marketers in the past had to use common sense, recommendations, and other methods in order to choose the right timing for their marketing campaigns. AI algorithms that analyze customer data can calculate the optimal timing in order to increase the customer reach. With that, you can stop sending customers emails when they are unreachable or don’t want them.
Boost efficiency & save time.
Thanks to AI, marketers have the ability to automate even more of their repetitive and manual work such as data gathering and manual data cleansing/sorting, as well as data analysis. Accordingly, marketers are able to spend more time on strategic and proactive marketing solutions.
Repetitive, manual tasks can be replaced by machines, which allows companies to cut costs in specific marketing roles and focus more on strategic optimization of their campaigns.
Now, you have a short overview of the actual benefits of AI implementation in marketing and what you can get out of it.