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Performance Marketing

Behind the scene: 10 facts about how we did run a survey on Web analytics tools

We asked 487 people how satisfied they are with their current software and discovered their key expectations and must-have features.

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Performance Marketing

Behind the scene: 10 facts about how we did run a survey on Web analytics tools

We asked 487 people how satisfied they are with their current software and discovered their key expectations and must-have features.

KPIs

Google Search update 2021: How will Core Web Vitals impact your SEO and Ad performance?

Starting May 2021, Google Search will include Core Web Vitals as one of their official ranking signals into your search results. In this article, we will discuss the latest Google update, explore the Core Web Vitals and provide suggestions on how to make sure you are ready for the upcoming change.

KPIs

What are the Digital Marketing Benchmarks for Your Industry?

Check out this compilation of the 7 top Marketing KPI benchmarks that can help you estimate the average KPIs for your industry!

Performance Marketing

Top 10 Web analytics tools in 2021

List of top 10 Web analytics tools that can help you improve your web performance. We will look at both incumbent market leaders and the most promising privacy-focused Web analytics tools.

Tips and Tricks

Marketing awards every CMO should aim for in 2021 – Germany, Austria & Swiss Region

Marketing awards are a great opportunity for communication and marketing. It is an effective promotional tactic but can also generate content for other marketing activities. There are various competitions, to narrow the list down, we made our top selections for marketing awards in the DACH region ( Germany, Austria, Switzerland) coming up in 2021. Some […]

KPIs

Five Problems every marketer has with measuring marketing KPIs in multi-channel campaigns

In this interview, an industry expert Gaetano Mecenero shared valuable insights and recommendations on how to measure KPIs the right way and become more successful.

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