Performance Marketing
Understanding Smart Bidding and its Most Common Strategies – TROAS and TCPA
Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA).
Performance Marketing
Discover marketing mix modeling in our new blog: decode past trends, shape the future, and maximize ROI in a dynamic market.
Read morePerformance Marketing
Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA).
Performance Marketing
We are thrilled to win this year's competition and conquer the Marketing Technology Foodtech Award. Find out what happened behind the scene!
Performance Marketing
2023 is just around the corner, and we can't wait to see what new digital advertising trends will emerge! Read more.
Performance Marketing
How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? Find out more now.
Performance Marketing
How does the future of marketing attribution look like? Your complete guide to marketing attribution modeling.
Strategy
This year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers!
✔ Dozens of templates for data-driven marketeers
✔ Expert tips on how to improve your marketing
✔ Checklists and how-to guides for campaign optimization
✔ Best tools for AI in marketing
✔ Recorded webinars