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Performance Marketing

We asked 487 people how satisfied they are with their current software and discovered their key expectations and must-have features.

KPIs

Starting May 2021, Google Search will include Core Web Vitals as one of their official ranking signals into your search results. In this article, we will discuss the latest Google update, explore the Core Web Vitals and provide suggestions on how to make sure you are ready for the upcoming change.

KPIs

Check out this compilation of the 7 top Marketing KPI benchmarks that can help you estimate the average KPIs for your industry!

Performance Marketing

List of top 10 Web analytics tools that can help you improve your web performance. We will look at both incumbent market leaders and the most promising privacy-focused Web analytics tools.

Tips and Tricks

Marketing awards are a great opportunity for communication and marketing. It is an effective promotional tactic but can also generate content for other marketing activities. There are various competitions, to narrow the list down, we made our top selections for marketing awards in the DACH region ( Germany, Austria, Switzerland) coming up in 2021. Some […]

KPIs

In this interview, an industry expert Gaetano Mecenero shared valuable insights and recommendations on how to measure KPIs the right way and become more successful.