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Why a marketing funnel is important and where AI can help
A marketing funnel helps you to keep an overview of your marketing activities. It shows you when and where your customers are interacting with your product/service and which “stage” the customers are currently in.
Apply the “One Metric That Matters” concept in Marketing - What it really means and how to do it
OMTM brings a lot of clarity and certainty into the team’s and the company’s spirit. When there is a clearly identified goal to reach and the employees know, towards what all their efforts are leading to, it does not only bring team motivation but also work transparency and structure in the daily work.
Tips on How to leverage Data-driven decisions in Marketing
A data-driven marketing strategy is based on profound data analytics. This includes analysis of data you already have as well as data that is accessible to you as a marketer.and how they function, we have divided them into the following sub-areas:
Benefits of Business and Marketing Intelligence (Part 2)
In this post, we will focus on the benefits and function areas of Business and Marketing Intelligence. To better understand all the areas of Business and Marketing intelligence and how they function, we have divided them into the following sub-areas:
Marketing & Business Intelligence -Impact today and in the future (Part 1)
In the following article we will show what impact marketing and business intelligence have on agencies and organizations and, more importantly, what impact they will have in the future.
5 important AI practices in E-commerce today
A few years ago, artificial intelligence was introducing itself to the world of E-commerce. In 2019, it has already evolved into an irreplaceable part of the business.
Do not miss these SEO tactics for 2019
Only 10-15 years ago, if you were doing SEO as a profession, people might have had no clue what that meant. Nowadays, SEO is a common practice important for every company that cares about their website visibility and ranking in organic search network results.
Should companies implement growth hacking?
Traditional marketing is not enough anymore. Companies, especially those in an early stage, must focus on rapid growth, and often, the only goal that matters is overall growth.
AI marketing tools that you need to know
In our previous post, we talked about the generic benefits of AI in marketing. In this blog post, we would like to go one step further and distinguish between various disciplines in marketing, and list some tools for each marketing segment.
An expert’s point of view on AI in marketing - Interview with our advisor Markus Meierer
We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing.