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How to create an AI model


In this article, we will give you some insights into how an AI Model is actually built, and what is needed for that. We’ll talk about the 2nd step of the e2e process of building an Artificial Intelligence Model - the Model Creation.

Learn how to make your data ready for AI with 5 simple steps


In this chapter, we want to dive into the actual base on what AI models are built upon - your data. We’ll talk about how to get the right data and prepare it for actually building your own AI model in the future.

Create your Marketing Funnel with these easy steps (Template)


There is no single marketing funnel that every business should follow. Marketing funnels vary quite a lot and might include many stages before the final stage is arrived at. Nevertheless, we will only focus on the most significant stages of a marketing funnel and the most widely adopted.

Why a marketing funnel is important and where AI can help


A marketing funnel helps you to keep an overview of your marketing activities. It shows you when and where your customers are interacting with your product/service and which “stage” the customers are currently in.

Apply the “One Metric That Matters” concept in Marketing - What it really means and how to do it


OMTM brings a lot of clarity and certainty into the team’s and the company’s spirit. When there is a clearly identified goal to reach and the employees know, towards what all their efforts are leading to, it does not only bring team motivation but also work transparency and structure in the daily work.

Tips on How to leverage Data-driven decisions in Marketing


A data-driven marketing strategy is based on profound data analytics. This includes analysis of data you already have as well as data that is accessible to you as a marketer.and how they function, we have divided them into the following sub-areas:

Benefits of Business and Marketing Intelligence (Part 2)


In this post, we will focus on the benefits and function areas of Business and Marketing Intelligence. To better understand all the areas of Business and Marketing intelligence and how they function, we have divided them into the following sub-areas:

Marketing & Business Intelligence -Impact today and in the future (Part 1)


In the following article we will show what impact marketing and business intelligence have on agencies and organizations and, more importantly, what impact they will have in the future.

5 important AI practices in E-commerce today


A few years ago, artificial intelligence was introducing itself to the world of E-commerce. In 2019, it has already evolved into an irreplaceable part of the business.

Do not miss these SEO tactics for 2019


Only 10-15 years ago, if you were doing SEO as a profession, people might have had no clue what that meant. Nowadays, SEO is a common practice important for every company that cares about their website visibility and ranking in organic search network results.




7 Steps for a successful Marketing Strategy

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