Manuel: Bringing data decisions to people is one of our main drivers. We found out that marketers do have a great need for machine-based assistance, because of the large amounts of data, but they did not have the technology available. Therefore, nexoya provides easy-to-use solutions for those companies, that are not technically savvy, or companies that cannot afford to hire machine learning engineers or data scientists.
Marco: Because we saw that in the field of marketing there is a major need for making data more accessible, easier to consume, and better to analyse. We noticed so many people with this problem, and we knew that we could solve it with our technical expertise.
Marco: The problem is that the field of AI is very broad. The entry barrier is high when it comes to the time and money needed in order to implement AI smoothly today. You need qualified staff and a lot of computing power.
It is a little bit like building up a new field of expertise in your team. That is what makes it hard for small- and medium-sized companies. They need easy and simple solutions.
Manuel: Usually, data science and AI is not what you would want to deliver in the first place. That is not your core competence.
Manuel: Our vision is to bring data-driven decisions to people, especially to small- and medium-sized companies, since they usually do not have the chance to leverage state-of-the-art technologies in decision-making. This is why our solution is intended to be as intuitive and simple as possible, yet delivering a maximum on insights and advice.
Manuel: Get in touch with us. We are hiring!