Nexoya, AI Startup, Awarded the Prestigious SEF.Growth High Potential Label
The Swiss Economic Forum recognizes the software firm specializing in AI-driven optimization of digital advertising campaigns, bestowing one of Switzerland’s highest honors for emerging companies.
Zurich and Berlin, October 16, 2023 – Within the dynamic realm of digital marketing, Nexoya AG, based in Zurich, offers advertisers a SaaS platform that optimizes marketing budgets using AI and automatically distributes them across multiple channels. The solution provides marketing teams with artificial intelligence as a co-pilot in performance marketing, thus saving working time and improving the profitability of advertising spend. On behalf of the Swiss Economic Forum, experts from the SEF.Growth program evaluate the business models and strategic direction of start-ups. For the SEF.Growth High Potential Label, they annually select those applicants with above-average growth potential and high growth opportunities. Nexoya is thrilled to receive the SEF.Growth Label and is eager to harness the expert guidance for its continued ascent.
The label holder’s future success will be ensured by access to the program’s free growth modules. These include offers from the program’s partner companies, individual advice from experienced entrepreneurs, and integration into the top-class SEF.Founder network. The label also acts as a seal of approval: it increases the market presence of the start-ups and strengthens acceptance among customers and investors. More than 90 percent of the companies that have completed the program in the past eleven years are still on the market.
AI as a co-pilot in performance marketing
Founded in 2018 by Marco Hochstrasser and Manuel Dietrich, Nexoya quickly emerged as a pioneer in data-driven marketing solutions. Along its journey to prominence, Nexoya surpassed the one million revenue threshold in 2022. For CEO Marco Hochstrasser, supporting his clients’ marketing teams in their daily work is even more important than financial success: “We transform the overwhelming flood of marketing data into automated, actionable strategies individually tailored to each marketer and thus highly effective for their work. Our award from SEF.Growth reinforces our mission: to provide performance marketers with AI as a co-pilot to drive their success.”
One of Nexoya’s most impactful features is its weekly automated AI-driven optimization. Machine learning algorithms continuously analyze campaign data in real time to identify trends and opportunities for improvement. Rather than just reacting, this proactive approach steadily improves the return on ad spend.
Nexoya: a SEF.Growth company
Christoph Bernhard, Program Manager SEF.Growth: “Behind Nexoya’s success is a team of dedicated and visionary individuals. In the interviews with SEF.Growth experts, the founders demonstrated their openness to take on challenges and a deep understanding of the realities of the marketing industry. They showed high entrepreneurial commitment and gave competent answers to all questions.”
Co-founder and CEO Marco Hochstrasser adds, “The discussions with the SEF.Growth experts showed how important flexibility is in our market. The assessment confirms our adaptability and sheds light on areas we can explore further. Our goal has always been to empower marketers to excel. With the insights from the assessment, we are better positioned as a company to anticipate and address future challenges.”
The SEF.Growth High Potential Label
The Swiss Economic Forum’s growth initiative supports Swiss SMEs and start-ups with growth plans through its expertise from the SEF network according to the principle “by entrepreneurs for entrepreneurs.” SEF.Growth offers Swiss start-ups and SMEs tailor-made growth programs, valuable expert knowledge, and access to specific services of partners. With the SEF.Growth High Potential label, the Swiss Economic Forum thus rewards outstanding entrepreneurial achievements.
Nexoya was founded in 2018 by Marco Hochstrasser, left, and Manuel Dietrich (Photo: Nexoya AG)
The Nexoya team at the Zurich headquarters (Photo: Nexoya AG)
The start-up Nexoya Ltd., based in Zurich and Berlin, has been implementing automated analyses for the digital marketing of medium-sized and large companies since 2018 – in an user-friendly manner and in compliance with data protection laws. Using machine learning, the SaaS platform “nexoya Marketing Analytics” optimizes multi-channel marketing campaigns: For this purpose, the solution aggregates key metrics from different marketing channels such as Google Ads, LinkedIn, Meta, TikTok, displays them clearly and takes over the monitoring of the data. Based on the data collected and by using artificial intelligence (predictive analytics), Nexoya then optimizes the campaign budgets. The solution relieves marketing teams of routine operational tasks, simplifies automated data-driven decisions, provides holistic view across multiple channels and increases overall return on ad spend. Nexoya only collects non-personalized data that resides in certified Swiss data centers. Customers include well-known companies such as Generali and Yuh in Switzerland, and Magix Software in Germany. www.nexoya.com
Sabrina Ortmann, Nexoya
Tel: +49 (30) 549 092 40