Press release: Alen Cerovina leads business of nexoya GmbH

Swiss AI marketing start-up nexoya AG expands and strengthens its management team: Sales expert Alen Cerovina establishes German business from Berlin.

Zurich and Berlin, July 13, 2021 – nexoya AG, headquartered in Zurich, has founded a GmbH in Germany as a wholly owned subsidiary. As of July 1, 2021, the founders Manuel Dietrich and Marco Hochstrasser have expanded the management team and appointed sales expert and consultant Alen Cerovina as Managing Director. In his new role, he will take over the strategic acquisition and support of existing German customers from Berlin. Since 2018, the SaaS platform “nexoya Marketing Analytics” has provided marketing departments with transparency about their digital advertising budgets, which they can dynamically control and optimize with the help of artificial intelligence.

Alen Cerovina is an experienced sales manager with a strong focus on SaaS, B2B sales, digital business and internationalization. After studying economics in Germany and the US, Cerovina was able to gain leadership experience at various companies and start-ups. In the last six months, he has intensively supported nexoya as an external sales consultant. The nexoya founders would like to intensify the successful cooperation with Cerovina’s appointment as managing director. “In the last 20 years, Alen Cerovina has worked in various startups, industries and setups and brings valuable experience for our further growth. The focus of his work is the expansion of nexoya – especially into Germany,” says Manuel Dietrich, CEO and Co-Founder, nexoya AG.

Strategic acquisition and development of the Berlin team

Alen Cerovina adds: “The nexoya solution has great potential. Even with a minimum of three channels, such as Facebook, Google and Instagram, and an ad budget of 10,000 euros per month, the use of nexoya leads to a measurable reduction in the workload of marketing teams. Against this background, I expect German companies to show keen interest in our solution. I look forward to driving the service forward, supporting the company’s expansion in the long term and playing a pioneering role in the further development of nexoya.” His initial focus will be on the strategic acquisition of new customers. In addition, Cerovina will build a team for the Berlin location, manage the German business and optimize processes. Cerovina will take on its first employee in Berlin on August 1. Other positions, such as Business Development Representative, are currently being advertised.

Since the first seed financing in 2019, nexoya has been growing rapidly and currently employs 20 people. In its first three years, the SaaS start-up has already won well-known customers such as Generali Switzerland, CSS Insurance, Emmi Group and Kardex Holding.

Pandemic poses challenges for marketing

The Corona pandemic has eliminated many touchpoints in public spaces. This – in addition to the general digitization trend – means that digital marketing campaigns are becoming more important. In addition, due to economic uncertainties or even sales declines, marketing budgets are under pressure. As a result, many companies are managing digital marketing in-house. This increases the need for efficient solutions in this area. “Marketing is facing major organizational challenges. Teams today are simultaneously running Google Ads and Google Search Ads, Facebook Ads, Instagram Ads, Youtube Ads, Linkedin Ads, Twitter Ads or Display Ads. They need a solution to effectively evaluate and manage their digital campaigns with a growing number of channels,” says Marco Hochstrasser, CTO and Co-Founder, nexoya AG. With the “Campaign Optimization” feature available since November 2020, nexoya’s solution provides the answer to a challenge currently facing many marketing departments: The platform enables the step away from a budget planning focused on individual channels and thus intransparent to a dynamic and agile adjustment of campaigns.

Images & Illustrations

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Alen Cerovina has been managing the business of nexoya GmbH since July 1, 2021 (Photo: A. Cerovina)
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About nexoya
The startup Nexoya ltd with the headquarter in Zürich, is since 2018 developing a platform for automatic analysis for digital marketing of mid-to large size corporates – with high usability and high data privacy focus. On the basis of Machine Learning, the SaaS Platform “nexoya Marketing Analytics” optimizes multi-channel marketing campaigns. It aggregates all relevant metrics out of various channels such as google, instagram or facebook, allowing you to have well-arranged reporting and monitoring of your KPIs. On the basis of the gathered data and thanks to Artificial Intelligence (Predictive Analytics) nexoya optimizes your campaign budget thereafter. With that it helps Marketing teams to reduce their operational efforts, simplify automated data-driven decisions and reduce your ad-spend by up to 30%. Nexoya is only gathering non personalized data and is hosting strictly in certified datacenters in Switzerland. Customers are well-known businesses such as Emmi Group, Generali, CSS or the house agency.

Press contact
Sabrina Ortmann, nexoya
Phone: +49 (0)30 54909240

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