Marketing analytics start-up Nexoya wins Food Marketing Award from Barilla and Lavazza
The jury of the FoodTech Innovation Award 2022 has honored Nexoya in the category “Making use of data”. The AI-based SaaS solution enables online stores to automatically optimize campaign budgets in digital marketing.
Zurich/Berlin, October 27, 2022 – Nexoya has convinced the jury of the FoodTech Innovation Award 2022 and prevailed against more than 100 competitors: The team was allowed to take home the award in the category “Making use of data” after a pitch on October 26. In the competition, the Nexoya founders showed how food retailers can draw added value from their campaign data with the AI-based solution “nexoya Marketing Analytics”. The Swiss investment management firm Loomish, together with pasta producer Barilla and coffee products manufacturer Lavazza, is presenting the award for the second time to start-ups and scale-ups from the MarTech sector. Awards are given to innovative solutions that either help food retailers increase customer loyalty or use data more effectively. As the winner of the FoodTech Award, Nexoya will run a pilot project with Barilla and Lavazza.
Twelve finalists were given the opportunity to present their innovative solutions at Microsoft headquarters in Zurich on October 26. The Open Innovation Initiative jury consists of top management from Barilla and Lavazza, executives from major Swiss and Italian retailers, and senior executives from Lifestyle Tech Competence Center (LTCC) member companies, including Accenture, Microsoft and UBS. In addition, venture capitalists such as Anchor Group, New Epoch Capital, Privilège Ventures SA and Yesss Capital are represented.
Barilla and Lavazza launch pilot project with Nexoya
In the award category “Leveraging Data”, providers of innovative solutions that help manage sales and customer data from various sources, apply data intelligence profitably, generate business value or gain new insights with the help of automation competed. As the winner of the FoodTech Award, Nexoya has the opportunity to conduct a pilot project with Barilla and Lavazza. The team around founders Marco Hochstrasser and Manuel Dietrich has developed an AI-based SaaS platform. It automates and optimizes advertising budgets for online marketing across channels. Using AI technology, the solution predicts future campaign and KPI performance, detects irregularities and thus makes it possible to achieve up to 70 percent more conversions. For this purpose, Nexoya integrates numerous common tools for digital marketing and connects them with its “nexoya Marketing Analytics” solution. In addition to the common web analytics services, social media services, social media channels and systems from the CRM/inbound and e-commerce sectors, external data such as weather data or exchange rates are also taken into account.
“We are very honored to receive the Marketing Technology Foodtech Award 2022. As a young company, it is very motivating for us to be recognized by the two top industry leaders Lavazza and Barilla for our innovations. We beat out more than 100 competitors from the MarTech industry. I am incredibly proud of the entire Nexoya team,” said Marco Hochstrasser, co-founder and CEO of Nexoya, summing up the significance of the award for his start-up.
Innovation scouting on an international level
Carlo Terreni, President of LTCC, comments on the award: “Our team is proud that for the second year in a row we have managed to bring together leaders from Barilla, Lavazza, Accenture, Microsoft and other award partners to work together on innovation. Personally, I am particularly pleased with our team’s reconfirmed ability to conduct innovation scouting on an international scale. With a functioning open innovation framework and exceptional internal expertise, I am confident that we will be able to launch some exciting new projects and collaborations in 2023.”
The Nexoya management team (from left to right): Alen Cerovina, Managing Director Germany, Philipp Meier, Head of Software Engineer, Marco Hochstrasser, CEO and Co-Founder, Flavia Wagner, Head of Customer Experience, Manuel Dietrich, CBDO and Co-Founder (Photo: Nexoya).
Nexoya founders Marco Hochstrasser and Manuel Dietrich were awarded the FoodTech Innovation Award 2022 for their AI-based solution “nexoya Marketing Analytics” (Photo: Loomish)
The start-up Nexoya Ltd., based in Zurich and Berlin, implements automated analyses for the digital marketing of medium-sized and large companies since 2018 – in a user-friendly manner and fully compliant with data protection laws. Based on machine learning, the SaaS platform “nexoya Marketing Analytics” optimizes multi-channel marketing campaigns: For this purpose, the solution aggregates key figures from different channels such as Google Ads, Instagram or Facebook, presents them clearly and takes over the monitoring of the key figures. Nexoya then optimizes campaign budgets on the basis of the data collected and using artificial intelligence (predictive analytics). The solution relieves marketing teams of routine operational tasks, simplifies automated data-driven decisions and reduces marketing costs by up to 70 percent. Nexoya only collects non-personalized data that resides in certified Swiss data centers. Customers include well-known companies such as Emmi Group, Generali, Swisscom, CSS or The House Agency. www.nexoya.com
Sabrina Ortmann, nexoya
Phone: +49 (0)30 54909240