Marketing analytics tool Nexoya integrates Pinterest and Taboola ads
More success for online shops on the European market: The AI-based tool for analysis and optimization of digital advertising campaigns, “nexoya Marketing Analytics” now also considers Pinterest and Taboola.
Zurich and Berlin, July 28, 2022 – Nexoya Ltd. announces the integration with Pinterest and Taboola. The social media platform Pinterest is gaining a lot of importance in the European region, especially for start-ups and companies in the e-commerce sector. The ad platform Taboola plays out display advertising worldwide on major publisher websites. For advertisers, the integrations of the two platforms into Nexoya’s solution open up new opportunities for their digital marketing: Nexoya automates and optimizes advertising budgets for online marketing across channels. With the help of AI technology, the SaaS solution predicts future campaign and KPI performance, detects irregularities and thus makes it possible to achieve up to 30 percent more conversions. For this purpose, Nexoya integrates numerous common tools for digital marketing and connects them with its “nexoya Marketing Analytics” solution. In addition to common web analytics services, social media channels and systems from the CRM/inbound and e-commerce sectors, external data such as weather data or exchange rates are also taken into account. All currently available Nexoya integrations.
In Germany, more and more companies are turning to Pinterest for their digital marketing. The social media service is important as a platform predominantly for start-ups and companies from e-commerce with visually appealing products for visual-first advertising formats. The online pinboard for graphics, photos and videos offers its users a visual search engine and social network. Pinterest was a popular ads platform for U.S. companies in particular until recently. For some time now, interest has also been growing in Europe.
Pinterest: Important building block for international online shops
“For advertisers on Pinterest, such as online stores, our solution can be an important element for success, especially in the European market. Nexoya creates transparency in digital marketing and helps marketing teams find the most efficient channel for their money at any given time. Those who use Nexoya immediately gain data-driven marketing insights. More and more of our customers have asked us to integrate Pinterest. Therefore, we have now fulfilled this request,” says Marco Hochstrasser, Co-Founder and CEO at Nexoya. Nexoya analyzes every activity on Pinterest where a user interacts with one of its pins. This includes saves, pin clicks and outbound clicks, as well as carousel card swipes. Other social media channels that can currently be integrated for Nexoya customers include Facebook, Instagram, LinkedIn, Twitter and YouTube.
Taboola: Paid Ads on Publisher Websites Worldwide
In paid ads integrations, Nexoya has also added integration with Taboola. Advertisers can use the ad platform to play out display campaigns worldwide on major publisher websites. Other paid ads platforms currently integrated for Nexoya customers include Adition, Adunit, AppNexus, Bing Advertising by Microsoft, Display and Video 360, DoubleClick Campaign Manager, Google Ads, MediaMath, Meta Platforms, Smart Ad Server and Splicky.
Nexoya: Automated marketing performance
Nexoya automates and optimizes advertising budgets for online marketing across channels: once a company’s marketing tools are successfully connected to Nexoya, all KPIs are collected in one central location and are easily accessible. Nexoya automates marketing performance and creates a holistic overview of all digital campaigns for its customers. The solution is aimed at companies that have a digital focus and generate conversions in the digital environment. This includes, for example, e-commerce, but also insurance or the automotive industry. In addition to common web analytics tools, paid ads platforms and social media channels, Nexoya takes into account systems from the CRM/inbound and e-commerce sectors such as Salesforce or Pipedrive, email marketing tools such as Mailchimp, the SAP Marketing Cloud and GoToWebinar, the mobile app stores for Apple and Android as well as the URL shortener BL.INK. In addition, Nexoya implements weather data and current exchange rates to provide even more accurate predictions of campaign performance.
All currently available integrations can be found here.
Nexoya analyzes every activity on Pinterest where a user interacts with one of the pins. This includes saves, pin clicks and outbound clicks, as well as carousel card swipes (Image: Nexoya Ltd.) Download: www.nexoya.com/wp-content/uploads/2022/06/Pinterest_Nexoya_Integration.png
In addition to numerous other channels, Nexoya now also offers its customers the integration of the Pinterest social media channel and the Taboola ad platform (Image: Nexoya Ltd.) Download: www.nexoya.com/wp-content/uploads/2022/06/Pinterest_Nexoya_Integration-2.png
The startup Nexoya ltd with its headquarter in Zürich, is since 2018 developing a platform for automatic analysis for digital marketing of mid- to large-size corporates – with high usability and high data privacy focus. Based on Machine Learning, the SaaS Platform “Nexoya Marketing Analytics” optimizes multichannel marketing campaigns. It aggregates all relevant metrics out of various channels such as Google, Instagram, or Facebook, allowing you to have well-arranged reporting and monitoring of your KPIs. Based on the gathered data and thanks to Artificial Intelligence (Predictive Analytics), Nexoya optimizes your campaign budget thereafter. With that, it helps Marketing teams to reduce their operational efforts, simplify automated data-driven decisions and reduce your ad-spend by up to 30%. Nexoya only gathers non-personalized data and is hosted strictly in certified data centers in Switzerland. Customers are well-known businesses such as Emmi Group, Generali, CSS, or the housing agency.
Sabrina Ortmann, nexoya
Phone: +49 (0)30 54909240
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