Marketing analytics start-up Nexoya strengthens advisory board
Nicolas Glauser, flin.agency, and Ann-Kristin Koch, Beyond Gravity, advise the founders on internationalization and upcoming growth.
Zurich/Berlin, April 26, 2022 – Nexoya welcomes two more members to its Advisory Board: Nicolas Glauser, founder of flin.agency, and Ann-Kristin Koch, Head of Communications at RUAG International and Beyond Gravity. Previously, co-founder and owner of Nemuk Qris Riner, Global CTO of DellEMC John Roese and Assistant Professor in Marketing Analytics at the University of Geneva Markus Meierer advised the 2018-founded startup on its strategic and operational direction. The additional expertise will support founders Manuel Dietrich and Marco Hochstrasser in internationalization, further growth, communication and product development.
Nicolas Glauser is co-founder of the digital marketing agency flin.agency. Nexoya will benefit in particular from Glauser’s previous experience as Head of Performance Marketing at the communications agency Farner Consulting AG in Zurich in the further development of its product.
Based in Zurich, Ann-Kristin Koch is VP Corporate Communications, managing external and internal communications and public affairs for the international technology group RUAG International, including the new space brand Beyond Gravity. As a board member, she advises the founders of Nexoya on all external communications issues.
Ann-Kristin Koch says: “Working on the Board is a win-win situation. I like to pass on my many years of experience from large corporations and open doors in my network. At the same time, I learn how to think about communication campaigns in a lean and efficient way from the perspective of a start-up. Nexoya, with their tool and available data, sits right at the source of an optimal cost-revenue balance.”
Nexoya CEO, Marco Hochstrasser: “In view of our further internationalization and upcoming growth, we want to establish the competencies in our Advisory Board as broadly as possible. With Ann-Kristin Koch and Nicolas Glauser, we have gained a proven expert in their fields for this purpose, who will set important accents in our strategic further development.”
The SaaS platform “nexoya Marketing Analytics” optimizes digital multi-channel marketing campaigns in real time based on artificial intelligence. Currently, Nexoya AG is represented at its headquarters in Zurich for the Swiss market and Nexoya GmbH with a team in Berlin for customers in Germany. In the course of further internationalization, the team’s next step will be to set its sights on Great Britain and the USA.
Nicolas Glauser, co-founder of the digital marketing agency flin.agency and new member of the Advisory Board of Nexoya, supports the further development of the product (Photo: Nicolas Glauser).
Ann-Kristin Koch, VP Corporate Communications at RUAG International and Beyond Gravity, advises Nexoya on external communications issues as a member of the Advisory Board (Photo: Ann-Kristin Koch).
The Nexoya management team (from left to right): Alen Cerovina, Managing Director Germany, Philipp Meier, Head of Software Engineer, Marco Hochstrasser, CEO and Co-Founder, Flavia Wagner, Head of Customer Experience, Manuel Dietrich, CBDO and Co-Founder (Photo: Nexoya).
The startup Nexoya ltd with the headquarter in Zürich, is since 2018 developing a platform for automatic analysis for digital marketing of mid-to large size corporates – with high usability and high data privacy focus. On the basis of Machine Learning, the SaaS Platform “nexoya Marketing Analytics” optimizes multi-channel marketing campaigns. It aggregates all relevant metrics out of various channels such as Google, Instagram or Facebook, allowing you to have well-arranged reporting and monitoring of your KPIs. On the basis of the gathered data and thanks to Artificial Intelligence (Predictive Analytics) nexoya optimizes your campaign budget thereafter. With that, it helps Marketing teams to reduce their operational efforts, simplify automated data-driven decisions and reduce your ad spend by up to 30%. Nexoya is only gathering non-personalized data and is hosting strictly in certified data centers in Switzerland. Customers are well-known businesses such as Emmi Group, Generali, CSS or the house agency. www.nexoya.com
Sabrina Ortmann, nexoya
Phone: +49 (0)30 54909240
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