Press release: For solid growth: nexoya strengthens management, and executive board
Flavia Wagner and Philipp Meier strengthen the management. The founders Manuel Dietrich and Marco Hochstrasser are setting new priorities in the executive board.
Zurich/Berlin, 24. February 2022 – The marketing analytics start-up nexoya has been optimizing digital multi-channel marketing campaigns for its customers on the basis of artificial intelligence since 2018. Well-known companies use the SaaS platform, including Generali Switzerland, Swisscom, Jeep, Kardex, and CSS Insurance. Today, 23 people work for nexoya in Zurich and Berlin. In view of the upcoming financing round and the further solid growth, the management is reorganizing itself and strengthening the management team.
Philipp Meier and Flavia Wagner are new members of the management team. Since the beginning of the year, Philipp Meier has been responsible for the continuous development of the platform in the function of Head of Software Engineering with his team. As Head of Customer Experience, Flavia Wagner and her team are responsible for customer success and for the marketing of nexoya.
“We are very happy to develop two strong personalities from our ranks with Flavia Wagner and Philipp Meier. The expansion in personnel equips us to maintain our growth at the same pace as before in the upcoming months,” says Marco Hochstrasser, CEO of nexoya. “The advertising market is changing rapidly and with ‘nexoya Marketing Analytics’ we provide a solution that offers marketing departments of medium-sized and large companies a high level of transparency combined with great potential.”
The relevance of nexoya for the market is also underlined by investor Thomas Dübendorfer, President of the Angel Investors Club SICTIC: “nexoya has entered the advertising market at an important turning point: Convergence, i.e. the merging of individual channels into an overarching marketing strategy, is becoming increasingly important. nexoya, with its holistic approach, is right on target here. And with the strengthened management, the team is also ready in terms of personnel to continue the expansion.”
New markets and partners insight
The expansion of the management level gives the founders Marco Hochstrasser and Manuel Dietrich the space to set priorities in their tasks and to increasingly focus on new markets and partners. Marco Hochstrasser, previously CTO, takes over the role as CEO to further develop the existing business and drive growth. Given the dynamic market environment and the successful cooperation with agencies to date, the previous CEO, Manuel Dietrich, will focus on partner development in the future. As Chief Business Development Officer, he will also be responsible for further developing new markets.
“The agency market is becoming increasingly important for nexoya. In the past, we have already been able to establish exciting partnerships with agencies at home and abroad. We see this as an important building block for opening up other markets in particular. For this reason, I am very pleased to be able to devote my full concentration and energy to this central topic in the future,” says Manuel Dietrich, Chief Business Development Officer at nexoya.
The graphics are available for download in printable resolution:
The nexoya management team at the Zurich office (from right to left): Head of Customer Experience Flavia Wagner, Founder and Chief Business Development Officer Manuel Dietrich, Founder and CEO Marco Hochstrasser, Head of Software Engineering Philipp Meier
The management team of nexoya at the Zurich office: Founder and Chief Business Development Officer Manuel Dietrich, Founder and CEO Marco Hochstrasser, Head of Customer Experience Flavia Wagner, Head of Software Engineering Philipp Meier
The startup Nexoya ltd with the headquarter in Zürich, is since 2018 developing a platform for automatic analysis for digital marketing of mid-to large size corporates – with high usability and high data privacy focus. On the basis of Machine Learning, the SaaS Platform “nexoya Marketing Analytics” optimizes multi-channel marketing campaigns. It aggregates all relevant metrics out of various channels such as google, instagram or facebook, allowing you to have well-arranged reporting and monitoring of your KPIs. On the basis of the gathered data and thanks to Artificial Intelligence (Predictive Analytics) nexoya optimizes your campaign budget thereafter. With that it helps Marketing teams to reduce their operational efforts, simplify automated data-driven decisions and reduce your ad-spend by up to 30%. Nexoya is only gathering non personalized data and is hosting strictly in certified datacenters in Switzerland. Customers are well-known businesses such as Emmi Group, Generali, CSS or the house agency. www.nexoya.com
Sabrina Ortmann, nexoya
Phone: +49 (0)30 54909240
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