Press release: CSS relies on Swiss AI startup to optimize its digital ad spend
The health insurance market is more competitive than ever. Particularly in recent years, it has been difficult for health insurance companies in Switzerland to maintain their growth and conduct efficient marketing. At the same time, advertising costs in the online digital space are continuously rising as more and more advertisers use online media. Consequently, many of them are looking for options to use their digital advertising media more efficiently.
This is also the case for the largest health insurance company in Switzerland, CSS. With the help of artificial intelligence, the possibility of optimizing digital advertising spending by up to 30% was demonstrated. In collaboration with nexoya, a young AI marketing analytics startup from Zurich, CSS had its ongoing advertising costs continuously monitored in order to proactively adjust its ad spend and improve its Return On Ad Spend (ROAS). In doing so, the startup regularly provided advice on how to adjust ad spend and improve ROAS.
By analyzing all ongoing digital advertising activities across channels such as Display, Facebook and Google AdWords, artificial intelligence models were used to calculate the ideal budget allocation for the coming days and recommended to advertising experts. This enabled early trends, such as banner blindness, to be identified and advertising spend to be significantly optimized.
Currently, nexoya is further expanding its AI analysis platform and extending the existing models. In doing so, nexoya sees much more potential in efficiency as well as in the automated optimization of marketing activities. Read more in the case study.
Since 2018, the Zurich-based start-up Nexoya Ltd. has been implementing automated analyses for the digital marketing of medium-sized and large companies – in a user-friendly manner and in compliance with data protection laws. Based on machine learning, the SaaS platform “Nexoya Marketing Analytics” optimizes multi-channel marketing campaigns: For this purpose, the solution aggregates key figures from different channels such as Google Ads, Instagram or Facebook, presents them clearly and takes over the monitoring of the key figures. Based on the collected data and using artificial intelligence (predictive analytics), Nexoya then optimizes the campaign budgets. In this way, the solution relieves marketing teams of routine operational tasks, simplifies automated data-driven decisions and reduces marketing costs by up to 30 percent. Nexoya only collects non-personalized data that is stored in certified Swiss data centers. Customers include well-known companies such as Emmi Group, Generali, CSS or The House Agency. www.nexoya.com
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