Nexoya expands its management team: Roger Gatti is the new Head of Product
In this newly formed management position, Roger Gatti is responsible for product management and the scaling of the product for new markets well as for the start-up’s marketing activities
Zurich and Berlin, July 13, 2023 – Nexoya welcomes Roger Gatti as Head of Product. Having an experienced product management expert onboard, the start-up gains additional expertise in the areas of SaaS platforms, product strategy, scaling, and international expansion. Roger Gatti has already made a name for himself: as Chief Product Officer of 1plusX during the development of the AI-based data management platform, in product management positions at the Swiss financial technology provider Crealogix as well as at Google and Swisscom. With his competence and experience, together with the two Nexoya founders, Manuel Dietrich and Marco Hochstrasser, he will further develop the AI-based SaaS platform that optimizes digital multi-channel marketing campaigns “nexoya Marketing Analytics” and accelerate the internationalization of the start-up. At the moment, Nexoya is represented by an AG at its headquarters in Switzerland and by a GmbH in Germany. Further expansion to Great Britain and the USA is planned.
Founded in 2018, the start-up continues to grow and develop rapidly, increasing the need for capacity and expertise in product management. Facing this challenge, Nexoya has acquired an experienced executive. Roger Gatti has already successfully developed and launched consumer and business products and SaaS, cloud and machine-learning-based platforms for various industries and markets. As Chief Product Officer at 1plusX, a company founded in Switzerland, Roger Gatti most recently built a predictive data management platform for the digital advertising market. 1plusX was acquired by the US company TripleLift this spring – a great success for Roger Gatti and the 1plusX team.
Expertise in strategic product development
Gatti’s proven expertise lies in the management and strategy development of SaaS products for industries such as e-commerce, fintech, and martech. Particularly valuable to Nexoya is Gatti’s deep knowledge of strategic product development, AdTech and marketing technology, and building SaaS platforms, his experience in managing scaling and data-driven products and those based on Artificial Intelligence, as well as rolling these products out to different markets. Another asset is Gatti’s technical background, with a Master’s in Computer Science from ETH Zurich.
Marco Hochstrasser, co-founder and CEO of Nexoya, says: “We are thrilled to have Roger Gatti, an exceptional product management expert. With over 15 years of product management experience, some of it in the digital marketing and advertising space, and an impressive track record from small startups to large enterprises, Roger Gatti is the perfect fit for our spirit and our fast-growing team. He also brings a lot of experience in dealing with major international clients. This knowledge is highly valuable to us in the current build-up phase of new markets.”
Roger Gatti says about his new position: “I am very excited to be a part of this talented and highly motivated team and to further develop Nexoya’s solution for our customers. Nexoya is excellently positioned to expand successfully. The timing is ideal, as hardly anyone doubts the potential and power of Artificial Intelligence anymore. Today’s marketing decision makers expect intelligent solutions that give them more flexibility in campaign management, transparency, and the ability to make data-driven decisions. Nexoya’s product is, therefore, right on trend.”
Product strategist Roger Gatti is the new Head of Product at Nexoya in Zurich. (Photo: Roger Gatti)
The start-up Nexoya Ltd., based in Zurich and Berlin, has been implementing automated analyses for the digital marketing of medium-sized and large companies since 2018 – in an user-friendly manner and in compliance with data protection laws. Using machine learning, the SaaS platform “nexoya Marketing Analytics” optimizes multi-channel marketing campaigns: For this purpose, the solution aggregates key metrics from different marketing channels such as Google Ads, Instagram, or Facebook, displays them clearly and takes over the monitoring of the data. Based on the data collected and by using Artificial Intelligence (predictive analytics), Nexoya then optimizes the campaign budgets. The solution relieves marketing teams of routine operational tasks, simplifies automated data-driven decisions, and reduces marketing costs by up to 30 percent. Nexoya only collects non-personalized data that resides in certified Swiss data centers. Customers include well-known companies such as Yuh, Generali, Swisscom, Kardex in Switzerland, Magix Software, and Parfümerie Douglas in Germany. www.nexoya.com
Sabrina Ortmann, Nexoya
Tel: +49 (30) 549 092 40