Performance Marketing
Behind the scenes: How did Nexoya win at Best of Swiss Web Award
We are excited to be the finalists at one of the most prominent digital marketing awards in Europe - Best of Swiss Web Award!
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Performance Marketing
5 Reasons Why Measurement Triangulation is a Risky Idea for Marketers
Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.
Read morePerformance Marketing
The University of Zurich x Nexoya: The A-Z of A/B Testing
Tips and Tricks to running a successful A/B test Conducting field experiments is not as easy as it might sound. Based on the experience of an extensive study that has been conducted over 8 months with the University of Zurich, the most important insights are summarized below. This study was part of a larger research […]
Performance Marketing
10 must-watch TED Talks for improving your performance marketing
We prepared a list of top 10 TED Talks that can help you nurture your creativity, drive new ideas, and improve your performance marketing!
Performance Marketing
Behind the scene: 10 facts about how we did run a survey on Web analytics tools
We asked 487 people how satisfied they are with their current software and discovered their key expectations and must-have features.
KPIs
Google Search update: How Core Web Vitals impact your SEO and Ad performance?
Starting May 2021, Google Search will include Core Web Vitals as one of their official ranking signals into your search results. In this article, we will discuss the latest Google update, explore the Core Web Vitals and provide suggestions on how to make sure you are ready for the upcoming change.
KPIs
What are the Digital Marketing Benchmarks for Your Industry?
Check out this compilation of the 7 top Marketing KPI benchmarks that can help you estimate the average KPIs for your industry!
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