AI & Marketing
6 Benefits by Implementing AI in Marketing [Infographic]
Applying Artificial Intelligence in marketing is relatively rare in the field, and therefore many marketing experts have not yet approached it.
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Performance Marketing
Understanding Smart Bidding and its Most Common Strategies – TROAS and TCPA
Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA).
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The future of marketing and the role of AI
AI-powered technologies are entering many, if not all industries including the field of marketing. Many marketers are already aware of the ongoing change.
AI & Marketing
First interview with Nexoya-founders
We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing.
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