Performance Marketing
10 must-watch TED Talks for improving your performance marketing
We prepared a list of top 10 TED Talks that can help you nurture your creativity, drive new ideas, and improve your performance marketing!
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Attribution Without Allocation Is Just Reporting
We built better measurement, but forgot to move the budget 😉 Marketing teams love dashboards. We built reporting layers, attribution models, CRM integrations, weekly reviews, and increasingly sophisticated measurement stacks. That was necessary, but there is an uncomfortable question I keep coming back to: How often does better measurement actually help us change where the […]
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Google Search update: How Core Web Vitals impact your SEO and Ad performance?
Starting May 2021, Google Search will include Core Web Vitals as one of their official ranking signals into your search results. In this article, we will discuss the latest Google update, explore the Core Web Vitals and provide suggestions on how to make sure you are ready for the upcoming change.
KPIs
What are the Digital Marketing Benchmarks for Your Industry?
Check out this compilation of the 7 top Marketing KPI benchmarks that can help you estimate the average KPIs for your industry!
Tips and Tricks
Marketing awards every CMO should aim for in 2021 – Germany, Austria & Swiss Region
Marketing awards are a great opportunity for communication and marketing. It is an effective promotional tactic but can also generate content for other marketing activities. There are various competitions, to narrow the list down, we made our top selections for marketing awards in the DACH region ( Germany, Austria, Switzerland) coming up in 2021. Some […]
KPIs
Five Problems every marketer has with measuring marketing KPIs in multi-channel campaigns
In this interview, an industry expert Gaetano Mecenero shared valuable insights and recommendations on how to measure KPIs the right way and become more successful.
KPIs
Seven key tactics for increasing your conversion rate
We prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business.
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