Mastering Marketing Mix Modeling: Your Key to Unleashing Greater Sales Impact
Discover marketing mix modeling in our new blog: decode past trends, shape the future, and maximize ROI in a dynamic market.
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Performance Marketing
Mastering Marketing Mix Modeling: Your Key to Unleashing Greater Sales Impact
Discover marketing mix modeling in our new blog: decode past trends, shape the future, and maximize ROI in a dynamic market.
Read moreUnderstanding Smart Bidding and its Most Common Strategies – TROAS and TCPA
Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA).
Behind the scenes: How did Nexoya win the Foodtech award
We are thrilled to win this year's competition and conquer the Marketing Technology Foodtech Award. Find out what happened behind the scene!
The Top 5 Digital Advertising Trends for 2023
2023 is just around the corner, and we can't wait to see what new digital advertising trends will emerge! Read more.
Google Search ads: How to choose the right bidding strategy for your business?
How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? Find out more now.
Future of Marketing Attribution Modeling
How does the future of marketing attribution look like? Your complete guide to marketing attribution modeling.
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