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Strategy

Nexoya’s 4th anniversary interview with the founders

This year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers!

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Strategy

Multi-channel Vs. Cross-channel Marketing – Which One Should Your Company Focus On?

A multi-channel marketing approach utilizes all communication channels to send a wide spectrum of messages, making it easier to get the word out.

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Strategy

How to lead your marketing team efficiently using an agile methodology?

How to make sure you organize your team efficiently even in times of uncertainty? Find out how agile organizational methodologies can be used in marketing.

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Strategy

Campaign optimization – Do it the right (new) way

Marketing-campaign-related processes have become more and more complex, and state-of-the-art campaigns are optimized for specific platforms and circumstances.

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Strategy

ROI analysis: 4 ways of carrying out Marketing ROI optimization

Luckily, modern technology and analytics makes it much easier to conduct a detailed and qualitative ROI analysis. Such technologies help to analyse the performance of each marketing activity.

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Strategy

Marketing ROI Optimization

Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth.

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