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Strategy

Campaign optimization – Do it the right (new) way

Marketing-campaign-related processes have become more and more complex, and state-of-the-art campaigns are optimized for specific platforms and circumstances.

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Strategy

ROI analysis: 4 ways of carrying out Marketing ROI optimization

Luckily, modern technology and analytics makes it much easier to conduct a detailed and qualitative ROI analysis. Such technologies help to analyse the performance of each marketing activity.

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Strategy

Marketing ROI Optimization

Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth.

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Strategy

What an Integrated Marketing Strategy is, and how AI can help in running it

The success of an Integrated Marketing Strategy lies in the art of developing a consistent message across multiple marketing channels. The communication with the target audience across various channels creates a holistic relationship with potential customers.

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Strategy

Create your Marketing Funnel with these easy steps (Template)

There is no single marketing funnel that every business should follow. Marketing funnels vary quite a lot and might include many stages before the final stage is arrived at. Nevertheless, we will only focus on the most significant stages of a marketing funnel and the most widely adopted.

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Strategy

Why a marketing funnel is important and where AI can help

A marketing funnel helps you to keep an overview of your marketing activities. It shows you when and where your customers are interacting with your product/service and which “stage” the customers are currently in.

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What does it take to become a data-driven Marketer?

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