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Strategy

Multi-channel Vs. Cross-channel Marketing – Which One Should Your Company Focus On?

A multi-channel marketing approach utilizes all communication channels to send a wide spectrum of messages, making it easier to get the word out.

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Strategy

How to lead your marketing team efficiently using an agile methodology?

How to make sure you organize your team efficiently even in times of uncertainty? Find out how agile organizational methodologies can be used in marketing.

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Strategy

Campaign optimization – Do it the right (new) way

Marketing-campaign-related processes have become more and more complex, and state-of-the-art campaigns are optimized for specific platforms and circumstances.

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Strategy

ROI analysis: 4 ways of carrying out Marketing ROI optimization

Luckily, modern technology and analytics makes it much easier to conduct a detailed and qualitative ROI analysis. Such technologies help to analyse the performance of each marketing activity.

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Strategy

Marketing ROI Optimization

Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth.

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Strategy

What an Integrated Marketing Strategy is, and how AI can help

The success of an Integrated Marketing Strategy lies in the art of developing a consistent message across multiple marketing channels. The communication with the target audience across various channels creates a holistic relationship with potential customers.

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