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Performance Marketing

Campaign optimization: How to do it manually?

What is campaign optimization and how can you do it manually? This article will shed light on how the process of campaign optimization works.

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Online Advertising Trends in 2020/21

How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21!


Online advertising: Seven Must-track KPIs for Google ads

What are the seven must-track marketing KPIs on Google Ads? Learn about the main opportunities of advertising with Google Ads!


All you need to know about CTR optimization

Every digital marketer tracks CTR (Click-Through-Rate) and focuses on improving this metric. In this article, we will give you a short introduction to CTR and share with you a few tips on how to improve it in different channels.


What KPIs are important to track at each stage of Customer Journey?

What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage!

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How to organize your paid campaigns with nexoya’s free Excel Template

Ever wondered how you can become more data-driven? Then download our free Analytics Template and make the first step towards your goal!


OKRs and KPIs: why do you need to track both? (Free Template)

In this article, we will have a look at one of the most well-known goal-setting concepts that is applied today – Objectives and Key Results (OKR).  As you may know, nowadays many big corporations such as Google, Amazon, Netflix, Adobe, Deloitte, Facebook, Linkedin, Microsoft are successfully applying OKR in their business strategies.  The OKR concept […]

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