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Performance Marketing

Google Search ads: How to choose the right bidding strategy for your business?

How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? Find out more now.

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Performance Marketing

20 tools every performance marketer should know in 2023

We did the work for you and gathered great marketing tools for every performance marketer that wants to enhance their efficiency and effectiveness of daily work.

Performance Marketing

Your online advertising cheat sheet: All bidding strategies in one place

Ready to boost your online advertising efforts? Check out our cheat sheet with all the bidding strategies described in one place!

Performance Marketing

5 Social Media Management Tools that will save your time

Check out these 5 marketing tools that will help you save plenty of time and start managing your social media with minimum effort!

Performance Marketing

Behind the scenes: How did Nexoya win at Best of Swiss Web Award

We are excited to be the finalists at one of the most prominent digital marketing awards in Europe - Best of Swiss Web Award!

Performance Marketing

The University of Zurich x nexoya: The A-Z of A/B Testing

Tips and Tricks to running a successful A/B test Conducting field experiments is not as easy as it might sound. Based on the experience of an extensive study that has been conducted over 8 months with the University of Zurich, the most important insights are summarized below. This study was part of a larger research […]

Performance Marketing

10 must-watch TED Talks for improving your performance marketing

We prepared a list of top 10 TED Talks that can help you nurture your creativity, drive new ideas, and improve your performance marketing!

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