Performance marketing is a relatively new term in the marketing world which is often confused with affiliate marketing. However, affiliate marketing is part of the performance marketing concept.
Anomaly detection helps you to enhance and simplify the process of KPIs performance tracking at the same time. In other words, AI helps you to save plenty of time and nerves. It makes the monitoring process much faster and therefore more efficient.
Nowadays, the process of marketing KPIs tracking can be automated with the help of artificial intelligence. AI technologies can make it way faster and more effective.
Correlation analysis can reveal significant/meaningful relationships between different metrics or groups of metrics. Information about such relationships can provide new insights, and reveal interdependencies.
Marketing analytics have changed as well over the years, especially by introducing predictive analytics into the digital marketing world. With predictive analytics, marketers can see trends and get estimations of how their marketing campaigns will most likely perform.
The success of an Integrated Marketing Strategy lies in the art of developing a consistent message across multiple marketing channels. The communication with the target audience across various channels creates a holistic relationship with potential customers.
In this article, we will give you some insights into how an AI Model is actually built, and what is needed for that. We’ll talk about the 2nd step of the e2e process of building an Artificial Intelligence Model - the Model Creation.
In this chapter, we want to dive into the actual base on what AI models are built upon - your data. We’ll talk about how to get the right data and prepare it for actually building your own AI model in the future.
There is no single marketing funnel that every business should follow. Marketing funnels vary quite a lot and might include many stages before the final stage is arrived at. Nevertheless, we will only focus on the most significant stages of a marketing funnel and the most widely adopted.
A marketing funnel helps you to keep an overview of your marketing activities. It shows you when and where your customers are interacting with your product/service and which “stage” the customers are currently in.