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KPIs

Google Search update 2021: How will Core Web Vitals impact your SEO and Ad performance?

Starting May 2021, Google Search will include Core Web Vitals as one of their official ranking signals into your search results. In this article, we will discuss the latest Google update, explore the Core Web Vitals and provide suggestions on how to make sure you are ready for the upcoming change.

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Tips and Tricks

New Facebook page update that can affect your marketing KPIs

Facebook page update: What are the reasons for this change? And what potential impact this update can have on your marketing KPIs?

KPIs

Seven key tactics for increasing your conversion rate

We prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business.

Strategy

Multi-channel Vs. Cross-channel Marketing – Which One Should Your Company Focus On?

A multi-channel marketing approach utilizes all communication channels to send a wide spectrum of messages, making it easier to get the word out.

Performance Marketing

Campaign optimization: How to do it manually?

What is campaign optimization and how can you do it manually? This article will shed light on how the process of campaign optimization works.

AI & Marketing

Top 5 Marketing Analytics Trends in 2021

Nexoya gathered in this article the most crucial marketing analytics trends coming in 2021. Find out about the trends that could challenge or benefit your company!

Tips and Tricks

Integrate SAP Marketing Cloud in Marketing Analytics Platform

SAP customers can optimize digital multi-channel marketing campaigns with the help of artificial intelligence thanks to the integration of nexoya. Find out more in the free webinar on November 19, 2020. Performance Prediction of Digital Marketing Measures Zurich and Berlin, October 27, 2020 – The SaaS start-up nexoya Ltd. is now a certified SAP partner. […]

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