Performance Marketing
Mastering Marketing Mix Modeling: Your Key to Unleashing Greater Sales Impact
Discover marketing mix modeling in our new blog: decode past trends, shape the future, and maximize ROI in a dynamic market.
The best articles every day.
Attribution Without Allocation Is Just Reporting
We built better measurement, but forgot to move the budget 😉 Marketing teams love dashboards. We built reporting layers, attribution models, CRM integrations, weekly reviews, and increasingly sophisticated measurement stacks. That was necessary, but there is an uncomfortable question I keep coming back to: How often does better measurement actually help us change where the […]
Read morePerformance Marketing
Understanding Smart Bidding and its Most Common Strategies – TROAS and TCPA
Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA).
Performance Marketing
Behind the scenes: How did Nexoya win the Foodtech award
We are thrilled to win this year's competition and conquer the Marketing Technology Foodtech Award. Find out what happened behind the scene!
Performance Marketing
Google Search ads: How to choose the right bidding strategy for your business?
How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? Find out more now.
Performance Marketing
Future of Marketing Attribution Modeling
How does the future of marketing attribution look like? Your complete guide to marketing attribution modeling.
Strategy
Nexoya’s 4th anniversary interview with the founders
This year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers!
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