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Performance Marketing

Behind the scene: 10 facts about how we did run a survey on Web analytics tools

We asked 487 people how satisfied they are with their current software and discovered their key expectations and must-have features.

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Strategy

Why a marketing funnel is important and where AI can help

A marketing funnel helps you to keep an overview of your marketing activities. It shows you when and where your customers are interacting with your product/service and which “stage” the customers are currently in.

Strategy

How to apply “One Metric That Matters” concept in Marketing

OMTM brings a lot of clarity and certainty into the team’s and the company’s spirit. When there is a clearly identified goal to reach and the employees know, towards what all their efforts are leading to, it does not only bring team motivation but also work transparency and structure in the daily work.

Tips and Tricks

Tips on How to leverage Data-driven decisions in Marketing

A data-driven marketing strategy is based on profound data analytics. This includes analysis of data you already have as well as data that is accessible to you as a marketer.and how they function, we have divided them into the following sub-areas:

Strategy

Benefits of Business and Marketing Intelligence (Part 2)

In this post, we will focus on the benefits and function areas of Business and Marketing Intelligence. To better understand all the areas of Business and Marketing intelligence and how they function, we have divided them into the following sub-areas:

Strategy

Marketing & Business Intelligence -Impact today and in the future (Part 1)

In the following article we will show what impact marketing and business intelligence have on agencies and organizations and, more importantly, what impact they will have in the future.

Tips and Tricks

5 important AI practices in E-commerce today

A few years ago, artificial intelligence was introducing itself to the world of E-commerce. In 2020, it has already evolved into an irreplaceable part of the business.

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