Tips and Tricks
5 important AI practices in E-commerce today
A few years ago, artificial intelligence was introducing itself to the world of E-commerce. In 2020, it has already evolved into an irreplaceable part of the business.
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Attribution Without Allocation Is Just Reporting
We built better measurement, but forgot to move the budget 😉 Marketing teams love dashboards. We built reporting layers, attribution models, CRM integrations, weekly reviews, and increasingly sophisticated measurement stacks. That was necessary, but there is an uncomfortable question I keep coming back to: How often does better measurement actually help us change where the […]
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An expert’s point of view on AI in marketing
We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing.
AI & Marketing
6 Benefits by Implementing AI in Marketing [Infographic]
Applying Artificial Intelligence in marketing is relatively rare in the field, and therefore many marketing experts have not yet approached it.
AI & Marketing
First interview with Nexoya-founders
We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing.
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