Performance Marketing
Your online advertising cheat sheet: All bidding strategies in one place
Ready to boost your online advertising efforts? Check out our cheat sheet with all the bidding strategies described in one place!
The best articles every day.
Google Ads deletes your granular ad data at 37 months on 1 June 26. The export is the easy part.
TL;DR: From 1 June 2026 on, Google Ads keeps your hourly, daily and weekly data only for 37 months, and reach and frequency for 3 years. Monthly and yearly aggregates survive 11 years, but those are useless for modeling future measurement. So the data your model needs most is the google ads data that disappears […]
Read morePerformance Marketing
5 Social Media Management Tools that will save your time
Check out these 5 marketing tools that will help you save plenty of time and start managing your social media with minimum effort!
Performance Marketing
Behind the scenes: How did Nexoya win at Best of Swiss Web Award
We are excited to be the finalists at one of the most prominent digital marketing awards in Europe - Best of Swiss Web Award!
Performance Marketing
The University of Zurich x Nexoya: The A-Z of A/B Testing
Tips and Tricks to running a successful A/B test Conducting field experiments is not as easy as it might sound. Based on the experience of an extensive study that has been conducted over 8 months with the University of Zurich, the most important insights are summarized below. This study was part of a larger research […]
Performance Marketing
10 must-watch TED Talks for improving your performance marketing
We prepared a list of top 10 TED Talks that can help you nurture your creativity, drive new ideas, and improve your performance marketing!
Performance Marketing
Behind the scene: 10 facts about how we did run a survey on Web analytics tools
We asked 487 people how satisfied they are with their current software and discovered their key expectations and must-have features.
Subscribe to our newsletter and get the latest news and tips around the topic :