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KPIs

Five “Must-track” Marketing KPIs Every Digital Marketer Should Know

What are the most important marketing KPIs? In this article, we talk about the five marketing KPIs that every digital marketer should track.

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Strategy

Marketing ROI Optimization

Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth.

Performance Marketing

Why you should start doing Performance Marketing and how AI can assist you in doing it

Performance marketing is a relatively new term in the marketing world which is often confused with affiliate marketing. However, affiliate marketing is part of the performance marketing concept.

Predictive Analytics

5 Benefits of Digital Marketing KPIs Tracking with Anomaly Detection

Anomaly detection helps you to enhance and simplify the process of KPIs performance tracking at the same time. In other words, AI helps you to save plenty of time and nerves. It makes the monitoring process much faster and therefore more efficient.

Predictive Analytics

Marketing KPI tracking with Anomaly Detection

Nowadays, the process of marketing KPIs tracking can be automated with the help of artificial intelligence. AI technologies can make it way faster and more effective.

Predictive Analytics

How can you benefit from correlation analysis in marketing?

Correlation analysis can reveal significant/meaningful relationships between different metrics or groups of metrics. Information about such relationships can provide new insights, and reveal interdependencies.

Predictive Analytics

8 benefits of Predictive Analytics in Marketing (infographic)

Marketing analytics have changed as well over the years, especially by introducing predictive analytics into the digital marketing world. With predictive analytics, marketers can see trends and get estimations of how their marketing campaigns will most likely perform.

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