Performance Marketing
How to Increase your Ad Campaign ROAS
Are you ready to break the ROAS equation down and determine what underlying components can enhance your performance?
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Attribution Without Allocation Is Just Reporting
We built better measurement, but forgot to move the budget 😉 Marketing teams love dashboards. We built reporting layers, attribution models, CRM integrations, weekly reviews, and increasingly sophisticated measurement stacks. That was necessary, but there is an uncomfortable question I keep coming back to: How often does better measurement actually help us change where the […]
Read morePerformance Marketing
7 Marketing Automations in Online-Advertising
The goal and purpose of marketing automation is to reach target groups, users and customers fully automatically on all marketing channels.
Performance Marketing
20 tools every performance marketer should know in 2023
We did the work for you and gathered great marketing tools for every performance marketer that wants to enhance their efficiency and effectiveness of daily work.
Performance Marketing
Your online advertising cheat sheet: All bidding strategies in one place
Ready to boost your online advertising efforts? Check out our cheat sheet with all the bidding strategies described in one place!
Performance Marketing
Behind the scenes: How did Nexoya win at Best of Swiss Web Award
We are excited to be the finalists at one of the most prominent digital marketing awards in Europe - Best of Swiss Web Award!
Performance Marketing
The University of Zurich x Nexoya: The A-Z of A/B Testing
Tips and Tricks to running a successful A/B test Conducting field experiments is not as easy as it might sound. Based on the experience of an extensive study that has been conducted over 8 months with the University of Zurich, the most important insights are summarized below. This study was part of a larger research […]
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