Performance Marketing
Performance Marketing: Everything You Need to Know
Nowadays, to be successful it is crucial to have a clear Performance Marketing Strategy. Therefore, we prepared a short guide through this topic for you.
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Google Ads deletes your granular ad data at 37 months on 1 June 26. The export is the easy part.
TL;DR: From 1 June 2026 on, Google Ads keeps your hourly, daily and weekly data only for 37 months, and reach and frequency for 3 years. Monthly and yearly aggregates survive 11 years, but those are useless for modeling future measurement. So the data your model needs most is the google ads data that disappears […]
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How to lead your marketing team efficiently using an agile methodology?
How to make sure you organize your team efficiently even in times of uncertainty? Find out how agile organizational methodologies can be used in marketing.
Performance Marketing
How can AI improve marketing campaign performance?
AI helps companies not only to outstand competitors but also significantly cut marketing spend by optimizing processes! Learn more about the power of AI!
Performance Marketing
10 ways to improve your marketing campaign performance
One of the most important goals for every marketer is undoubtedly to create successful and functioning marketing campaigns. But how exactly can this be achieved?
Performance Marketing
10 Steps How to Boost Your Facebook Ad Performance?
How to get the most out of your Facebook Ad? In our new blog post, we share 10 easy tricks on how to improve your Facebook Ad Performance!
Performance Marketing
Mistakes marketers make while setting up ads on Google or Facebook
Before setting up ads on Google, it is important to think about certain goals. Spending your budget on ads that bring visitors to your home page can be a good idea for boosting your brand awareness.
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