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KPIs

Google Search update 2021: How will Core Web Vitals impact your SEO and Ad performance?

Starting May 2021, Google Search will include Core Web Vitals as one of their official ranking signals into your search results. In this article, we will discuss the latest Google update, explore the Core Web Vitals and provide suggestions on how to make sure you are ready for the upcoming change.

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Predictive Analytics

8 benefits of Predictive Analytics in Marketing (infographic)

Marketing analytics have changed as well over the years, especially by introducing predictive analytics into the digital marketing world. With predictive analytics, marketers can see trends and get estimations of how their marketing campaigns will most likely perform.

Strategy

What an Integrated Marketing Strategy is, and how AI can help

The success of an Integrated Marketing Strategy lies in the art of developing a consistent message across multiple marketing channels. The communication with the target audience across various channels creates a holistic relationship with potential customers.

Predictive Analytics

The process of building an AI model

In this article, we will give you some insights into how an AI Model is actually built, and what is needed for that. We’ll talk about the 2nd step of the e2e process of building an Artificial Intelligence Model - the Model Creation.

Predictive Analytics

Learn how to make your data ready for AI with 5 simple steps

In this chapter, we want to dive into the actual base on what AI models are built upon - your data. We’ll talk about how to get the right data and prepare it for actually building your own AI model in the future.

Strategy

Create your Marketing Funnel with these easy steps (Template)

There is no single marketing funnel that every business should follow. Marketing funnels vary quite a lot and might include many stages before the final stage is arrived at. Nevertheless, we will only focus on the most significant stages of a marketing funnel and the most widely adopted.

Strategy

Why a marketing funnel is important and where AI can help

A marketing funnel helps you to keep an overview of your marketing activities. It shows you when and where your customers are interacting with your product/service and which “stage” the customers are currently in.

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