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Performance Marketing

Campaign optimization: How to do it manually?

What is campaign optimization and how can you do it manually? This article will shed light on how the process of campaign optimization works.

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Strategy

Marketing & Business Intelligence -Impact today and in the future (Part 1)

In the following article we will show what impact marketing and business intelligence have on agencies and organizations and, more importantly, what impact they will have in the future.

Tips and Tricks

5 important AI practices in E-commerce today

A few years ago, artificial intelligence was introducing itself to the world of E-commerce. In 2020, it has already evolved into an irreplaceable part of the business.

Tips and Tricks

Do not miss these SEO tactics for 2020

Only 10-15 years ago, if you were doing SEO as a profession, people might have had no clue what that meant. Nowadays, SEO is a common practice important for every company that cares about their website visibility and ranking in organic search network results.

Strategy

Should companies implement growth hacking?

Traditional marketing is not enough anymore. Companies, especially those in an early stage, must focus on rapid growth, and often, the only goal that matters is overall growth.

Tips and Tricks

AI marketing tools that you need to know

In our previous post, we talked about the generic benefits of AI in marketing. In this blog post, we would like to go one step further and distinguish between various disciplines in marketing, and list some tools for each marketing segment.

AI & Marketing

An expert’s point of view on AI in marketing

We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing.

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