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Performance Marketing

Campaign optimization: How to do it manually?

What is campaign optimization and how can you do it manually? This article will shed light on how the process of campaign optimization works.

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AI & Marketing

AI in Marketing – Why it is essential now and in the future

Marketers can no longer avoid leveraging AI technologies for their daily tasks and processes since success depends highly on competitive advantage, time and efficiency.

Performance Marketing

The importance of Social media & Google ads in 2021

As you might have realized already, it is getting harder and harder to gain organic reach through social media. And the future doesn’t look better when it comes to this. But there is still hope! First of all, be sure to understand which social media channels...


ROI analysis: 4 ways of carrying out Marketing ROI optimization

Luckily, modern technology and analytics makes it much easier to conduct a detailed and qualitative ROI analysis. Such technologies help to analyse the performance of each marketing activity.


Marketing ROI Optimization

Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth.

Tips and Tricks

10 useful social media marketing tools in 2021

Social media marketing (SMM) plays a significant role in every business, no matter which industry it operates in. Besides increasing the awareness SMM helps to improve and maintain the trust and loyalty of your existing customers.

Performance Marketing

How AI can assist you in Performance Marketing

Performance marketing is a relatively new term in the marketing world which is often confused with affiliate marketing. However, affiliate marketing is part of the performance marketing concept.

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