KPIs
What are the Digital Marketing Benchmarks for Your Industry?
Check out this compilation of the 7 top Marketing KPI benchmarks that can help you estimate the average KPIs for your industry!
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Performance Marketing
Breakthrough in Attribution: How Weekly Budget Changes Unlock Regression-Based Attribution for Ad Operations
The Attribution Dilemma Every digital marketer knows the challenge of digital attribution today. It’s increasingly difficult to measure and attribute conversions/orders and sales across digital channels, campaign tactics and ad sets. For a long time, we’ve been optimizing based on multi-touch attribution, last touch attribution, bathtub attribution, or what I call a deterministic approach. You […]
Read morePerformance Marketing
Top 10 Web analytics tools in 2023
List of top 10 Web analytics tools that can help you improve your web performance. We will look at both incumbent market leaders and the most promising privacy-focused Web analytics tools.
Tips and Tricks
Marketing awards every CMO should aim for in 2021 – Germany, Austria & Swiss Region
Marketing awards are a great opportunity for communication and marketing. It is an effective promotional tactic but can also generate content for other marketing activities. There are various competitions, to narrow the list down, we made our top selections for marketing awards in the DACH region ( Germany, Austria, Switzerland) coming up in 2021. Some […]
KPIs
Five Problems every marketer has with measuring marketing KPIs in multi-channel campaigns
In this interview, an industry expert Gaetano Mecenero shared valuable insights and recommendations on how to measure KPIs the right way and become more successful.
KPIs
Behind the scene: 12 facts about Marketing KPI-handbook creation
New KPI-handbook: we are now happy to share some interesting facts about this journey we have experienced during the past few months!
Tips and Tricks
New Facebook page update that can affect your marketing KPIs
Facebook page update: What are the reasons for this change? And what potential impact this update can have on your marketing KPIs?
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