Performance Marketing
Top 10 Web analytics tools in 2023
List of top 10 Web analytics tools that can help you improve your web performance. We will look at both incumbent market leaders and the most promising privacy-focused Web analytics tools.
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Performance Marketing
5 Reasons Why Measurement Triangulation is a Risky Idea for Marketers
Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.
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Marketing awards every CMO should aim for in 2021 – Germany, Austria & Swiss Region
Marketing awards are a great opportunity for communication and marketing. It is an effective promotional tactic but can also generate content for other marketing activities. There are various competitions, to narrow the list down, we made our top selections for marketing awards in the DACH region ( Germany, Austria, Switzerland) coming up in 2021. Some […]
KPIs
Five Problems every marketer has with measuring marketing KPIs in multi-channel campaigns
In this interview, an industry expert Gaetano Mecenero shared valuable insights and recommendations on how to measure KPIs the right way and become more successful.
KPIs
Behind the scene: 12 facts about Marketing KPI-handbook creation
New KPI-handbook: we are now happy to share some interesting facts about this journey we have experienced during the past few months!
Tips and Tricks
New Facebook page update that can affect your marketing KPIs
Facebook page update: What are the reasons for this change? And what potential impact this update can have on your marketing KPIs?
KPIs
Seven key tactics for increasing your conversion rate
We prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business.
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