Performance Marketing
The Attribution Dilemma Every digital marketer knows the challenge of digital attribution today. It’s increasingly difficult to measure and attribute conversions/orders and sales across digital channels, campaign tactics and ad sets. For a long time, we’ve been optimizing based on multi-touch attribution, last touch attribution, bathtub attribution, or what I call a deterministic approach. You […]
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In this post, we will focus on the benefits and function areas of Business and Marketing Intelligence. To better understand all the areas of Business and Marketing intelligence and how they function, we have divided them into the following sub-areas:
Strategy
In the following article we will show what impact marketing and business intelligence have on agencies and organizations and, more importantly, what impact they will have in the future.
Tips and Tricks
A few years ago, artificial intelligence was introducing itself to the world of E-commerce. In 2020, it has already evolved into an irreplaceable part of the business.
Tips and Tricks
Only 10-15 years ago, if you were doing SEO as a profession, people might have had no clue what that meant. Nowadays, SEO is a common practice important for every company that cares about their website visibility and ranking in organic search network results.
Strategy
Traditional marketing is not enough anymore. Companies, especially those in an early stage, must focus on rapid growth, and often, the only goal that matters is overall growth.
Tips and Tricks
In our previous post, we talked about the generic benefits of AI in marketing. In this blog post, we would like to go one step further and distinguish between various disciplines in marketing, and list some tools for each marketing segment.
✔ Dozens of templates for data-driven marketeers
✔ Expert tips on how to improve your marketing
✔ Checklists and how-to guides for campaign optimization
✔ Best tools for AI in marketing
✔ Recorded webinars