A good starting point for that is to create a community around your company — people who are interested in your product or service. This can be achieved by sharing high-quality content, participating in meet-ups, organizing webinars, and finding creative ways to collaborate with influencers on social media. Nowadays live content such as stories on Facebook and Instagram are particularly popular and attract a lot of views and traffic to landing pages. Most important is to start thinking where your audience is today and how to communicate with them most naturally.
Case studies are a great way to win credibility among visitors and customers. Making your stories public shows the value that your service/product provides and helps to build authority and trust.
In-house case studies, such as “How did we boost our traffic by 200% in 30 days,” or “This is how we increased our conversions to 2%” provide good personal content. Such traction case studies are interesting for many professionals as well.
Visual content, such as infographics, are popular due to the simplicity. Infographics provide a quick overview of a certain topic in an easy and understandable way. Well-made infographics on important topics get a lot of views and are very easy shareable, which again can bring new visitors to your website.
Lastly, think about including video content in your next email marketing campaign. As mentioned before, while infographics are an "easy to digest" medium, you should also think about video content, which is one step further from just visuals.
Depending on the service or product, video content can introduce solutions and explanations to various topics and problems or new features. Video might be a good add-on to your existing blog-post about a certain topic.
You may wonder how startup unicorns such as AirBnb, Uber, and Hubspot were able to build such a significant growth in a short period of time. Their main focus was growth and their teams had a corresponding mindset. Being open-minded, creative, strategic, and eager for success are essential fundamentals for a growth hacking team.
In order to build a growth hacking mindset within a team, the goals have to be clear for every team member. Unlike traditional marketing teams, where marketers focus on a lot of metrics, growth hacking teams focus on very few “end-numbers,” those KPIs that are the only ones that matter for the company — for example, revenue, new customers, or the customer acquisition cost (CAC).
The above-listed growth hacking tactics are examples of how to switch the mindset for growth from a traditional/conservative marketing point of view. The main focus on growth hacking is testing different methods and implementing various A/B tests before choosing a few that work best.
Below, we listed some great growth hacking tools for you to start with. They’re grouped by categories: Market Research, Traffic Acquisition, UX tools, and growth hacking agencies.