Traditional online marketing is not enough anymore. Companies, especially those in an early stage, must focus on rapid growth, and often, the only goal that matters is overall growth.
Growth hacking is a relatively new term in the online marketing world which means fast-paced growth for a company, by fast cycles of testing and implementing new ideas and disciplines in order to scale up quickly — always with growth in mind and with the support of the newest technology available.
Who are growth hackers and why do we need them?
A growth hacker is not only a marketing specialist, but also someone who has an understanding of data analytics, A/B testing, and programming. In other words, a growth hacker is a hybrid of a developer and marketer in one. Often a growth hacker does not necessarily need to have coding skills, but they will work closely with developers. So let’s have a look at where growth hacking started and what made this trend grow so fast!
Fresh startups and companies with relatively small budgets often have to find very creative ways to save money in marketing efforts. When there is not enough in the budget for paid ads, one has to think outside of the box.
In online marketing for most of the startups, money and time are the most crucial players in the game. With growth hacking, fast growth is the main goal.
Growth Hacking tactics
1. New visitors
While implementing growth hacking tactics, it is important to keep in mind the goal: growth. The first step to reaching this goal is to get new users/visitors.
There are various tactics for gaining new users in growth hacking.
The most common growth hacking tactics in online marketing are called Push and Pull tactics.
Push tactics can include anything from direct sales to flyers — anything where the growth hacker has to bring the company in front of the target audience’s eyes, whether online or offline.
With pull tactics, growth hackers search for ways to get visitors onto their website by offering solutions and answers they need. In other words, the users will find the product/service by searching for solutions to their questions and problems.
Often these push and pull tactics are crossed with modern marketing tactics, but the most important difference between a growth hacker and a marketer is the willingness to experiment with different approaches and test them in very fast cycles. After that, they identify the one that works the most and double down on it.
2. Storytelling and activity
A good starting point for that is to create a community around your company — people who are interested in your product or service. This can be achieved by sharing high-quality content, participating in meet-ups, organizing webinars, and finding creative ways to collaborate with influencers on social media. Nowadays live content such as stories on Facebook and Instagram are particularly popular and attract a lot of views and traffic to landing pages. Most important is to start thinking where your audience is today and how to communicate with them most naturally.
3. Case studies, video & visual content
Case studies are a great way to win credibility among visitors and customers. Making your stories public shows the value that your service/product provides and helps to build authority and trust.
In-house case studies, such as “How did we boost our traffic by 200% in 30 days,” or “This is how we increased our conversions to 2%” provide good personal content. Such traction case studies are interesting for many professionals as well.
Visual content, such as infographics, are popular due to the simplicity. Infographics provide a quick overview of a certain topic in an easy and understandable way. Well-made infographics on important topics get a lot of views and are very easy shareable, which again can bring new visitors to your website.
Lastly, think about including video content in your next email marketing campaign. As mentioned before, while infographics are an “easy to digest” medium, you should also think about video content, which is one step further from just visuals.
Depending on the service or product, video content can introduce solutions and explanations to various topics and problems or new features. Video might be a good add-on to your existing blog-post about a certain topic.
How to build a growth hacking culture within your team?
You may wonder how startup unicorns such as AirBnb, Uber, and Hubspot were able to build such significant growth in a short period of time. Their main focus was growth and their teams had a corresponding mindset. Being open-minded, creative, strategic, and eager for success are essential fundamentals for a growth hacking team.
In order to build a growth hacking mindset within a team, the goals have to be clear for every team member. Unlike traditional marketing teams, where marketers focus on a lot of metrics, growth hacking teams focus on very few “end-numbers,” those KPIs that are the only ones that matter for the company — for example, revenue, new customers, or the customer acquisition cost (CAC).
The above-listed growth hacking tactics are examples of how to switch the mindset for growth from a traditional/conservative marketing point of view. The main focus on growth hacking is testing different methods and implementing various A/B tests before choosing a few that work best.
Below, we listed some great growth hacking tools for you to start with. They’re grouped by categories: Market Research, Traffic Acquisition, UX tools, and growth hacking agencies.
Must-have tools for a successful growth hacker:
Market research and user feedback tools:
Mopinion is a tool that collects feedback online and gives valuable information about target groups, opinions, and feedback.
Qualaroo is a user research automation tool that provides valuable insights.
Hellonext is a tool that gathers user feedback in one platform.
Pickfu is a poll tool that helps to gather user feedback on an business idea or anything else related to it.
Survata is a platform that offers Ad Measurement and Market Research services.
Traffic Acquisition/Growth tools:
OutGrow is a tool that enables you to set up polls, quizzes, assessments, and calculators easily.
Linkresearchtools helps you to analyse your links and quickly discover broken ones. Moreover, the tool helps you to discover good backlink prospects.
Xovi offers various SEO tools from keyword analysis to on-page optimization.
Serpstat is a growth hacking tool that helps to boost your marketing efforts and grow your traffic.
Mockflow is a platform where users can brainstorm UX and UI ideas.
Sessioncam is a tool that helps to understand better how users interact on your website.
Justinmind is a prototyping tool that helps to design wireframes without a single code.
Uxpin is a design tool that helps you to design wireframes and interfaces.
Usertesting is a UX-tool that helps to discover important insights from your target users.
Growth Hacking agencies:
Bammboo is a growth hacking agency focusing on customer development and growth hacking.
Rainmakers is a growth hacking agency with a focus on Data. The team consists of growth hackers and data scientists.
Madkings is a growth marketing agency that helps to enhance your growth strategy and learn more about growth hacking itself.
Growthrocks is a growth agency that provides services in all marketing funnel phases.
Hackabu is an agency that provides various services from growth hacking to public relations.
Growthzone is a growth hacking agency that provides services in analytics, SEO, and overall in online marketing.
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