In our previous post we talked about the usage and impact of Business & Marketing Intelligence in companies and agencies. In this post we will focus on the benefits and function areas of Business and Marketing Intelligence. To better understand all the areas and how they function, we have divided them into the following sub-areas:

Data collection

Implementation of Marketing intelligence can improve your data analytics. With Business & Marketing Intelligence you can collect data in a structured and consistent way. It also includes the linking of various marketing data and its normalization.

Data preparation

Before conducting the analysis the available data must be prepared in order to extract meaningful information from it that is needed for corporate management. With marketing intelligence you will also save plenty of time on data preparation process.

Information representation

The prepared data must be offered to users in easily readable, appropriate forms, such as reports or dashboards.

Business-relevant information

It must be ensured that the quality of the data is high. It is important to focus on the essential data. Complexity leads to unnecessary effort. Too little data in return produces incomplete results — or none at all — and also makes the use of marketing intelligence impossible.

Benefits of Business and Marketing intelligence (Infographic)

marketing intelligence infographic

Find out more about how to leverage Data-driven decisions in Marketing in our next article!

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Benefits of Business and Marketing intelligence (Text version):

  • Simplification of data analytics: data access, data collection
  • Real-time analysis of data from various sources
  • Finding and reducing bottlenecks and pitfalls
  • Automated processes to improve customer engagement
  • Improvement of the decision -making process
  • A better understanding of your own business