In our previous post
we talked about the usage and impact of Business & Marketing Intelligence in companies and agencies. In this post we will focus on the benefits and function areas of Business and Marketing Intelligence. To better understand all the areas and how they function, we have divided them into the following sub-areas:
Implementation of Marketing intelligence can improve your data analytics. With Business & Marketing Intelligence you can collect data in a structured and consistent way. It also includes the linking of various marketing data and its normalization.
Before conducting the analysis the available data must be prepared in order to extract meaningful information from it that is needed for corporate management. With marketing intelligence you will also save plenty of time on data preparation process.
The prepared data must be offered to users in easily readable, appropriate forms, such as reports or dashboards.
It must be ensured that the quality of the data is high. It is important to focus on the essential data. Complexity leads to unnecessary effort. Too little data in return produces incomplete results — or none at all — and also makes the use of marketing intelligence impossible.