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Performance Marketing

Performance Marketing – 2024 Trends

Uncover 2024's key performance marketing trends with Nexoya. Explore AI-driven innovations that are reshaping the industry.

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Strategy

How to apply “One Metric That Matters” concept in Marketing

OMTM brings a lot of clarity and certainty into the team’s and the company’s spirit. When there is a clearly identified goal to reach and the employees know, towards what all their efforts are leading to, it does not only bring team motivation but also work transparency and structure in the daily work.

Tips and Tricks

Tips on How to leverage Data-driven decisions in Marketing

A data-driven marketing strategy is based on profound data analytics. This includes analysis of data you already have as well as data that is accessible to you as a marketer.and how they function, we have divided them into the following sub-areas:

Strategy

Benefits of Business and Marketing Intelligence (Part 2)

In this post, we will focus on the benefits and function areas of Business and Marketing Intelligence. To better understand all the areas of Business and Marketing intelligence and how they function, we have divided them into the following sub-areas:

Strategy

Marketing & Business Intelligence -Impact today and in the future (Part 1)

In the following article we will show what impact marketing and business intelligence have on agencies and organizations and, more importantly, what impact they will have in the future.

Tips and Tricks

5 important AI practices in E-commerce today

A few years ago, artificial intelligence was introducing itself to the world of E-commerce. In 2020, it has already evolved into an irreplaceable part of the business.

Tips and Tricks

Do not miss these SEO tactics for 2021

Only 10-15 years ago, if you were doing SEO as a profession, people might have had no clue what that meant. Nowadays, SEO is a common practice important for every company that cares about their website visibility and ranking in organic search network results.

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