Tips and Tricks
How to organize your paid campaigns with a free Template
Ever wondered how you can become more data-driven? Then download our free Analytics Template and make the first step towards your goal!
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Google Ads deletes your granular ad data at 37 months on 1 June 26. The export is the easy part.
TL;DR: From 1 June 2026 on, Google Ads keeps your hourly, daily and weekly data only for 37 months, and reach and frequency for 3 years. Monthly and yearly aggregates survive 11 years, but those are useless for modeling future measurement. So the data your model needs most is the google ads data that disappears […]
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OKRs and KPIs: why do you need to track both? (Free Template)
In this article, we will have a look at one of the most well-known goal-setting concepts that is applied today – Objectives and Key Results (OKR). As you may know, nowadays many big corporations such as Google, Amazon, Netflix, Adobe, Deloitte, Facebook, Linkedin, Microsoft are successfully applying OKR in their business strategies. The OKR concept […]
KPIs
Seven Mistakes Most People Make When Tracking KPIs
What are the main mistakes marketers make when tracking KPIs? And how to define the right KPIs for your business? Find out more in our article!
Tips and Tricks
The 14 Marketing Influencers you have to follow
Every Digital Marketer needs to be constantly up to date for the newest digital marketing tactics, methods and news. Social Media channels allow digital marketers to follow and read the latest news and tips in digital marketing just in their news feed either on LinkedIn, Facebook or Twitter. In this post, we have listed marketing […]
KPIs
15 Features your KPI Tool Should Have to Boost Your Efficiency
Modern KPI tools heavily influence the efficiency of a company's performance. In this article, we prepared a checklist of 15 features that your marketing KPI tool should have to boost your efficiency.
KPIs
Five “Must-track” KPIs Every Marketer Should Know
What are the most important marketing KPIs? In this article, we talk about the five marketing KPIs that every digital marketer should track.
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