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KPIs

Google Search update 2021: How will Core Web Vitals impact your SEO and Ad performance?

Starting May 2021, Google Search will include Core Web Vitals as one of their official ranking signals into your search results. In this article, we will discuss the latest Google update, explore the Core Web Vitals and provide suggestions on how to make sure you are ready for the upcoming change.

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Strategy

Marketing ROI Optimization

Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth.

Tips and Tricks

10 useful social media marketing tools in 2021

Social media marketing (SMM) plays a significant role in every business, no matter which industry it operates in. Besides increasing the awareness SMM helps to improve and maintain the trust and loyalty of your existing customers.

Performance Marketing

How AI can assist you in Performance Marketing

Performance marketing is a relatively new term in the marketing world which is often confused with affiliate marketing. However, affiliate marketing is part of the performance marketing concept.

Predictive Analytics

5 Benefits of KPIs Tracking with Anomaly Detection

Anomaly detection helps you to enhance and simplify the process of KPIs performance tracking at the same time. In other words, AI helps you to save plenty of time and nerves. It makes the monitoring process much faster and therefore more efficient.

Predictive Analytics

Marketing KPI tracking with Anomaly Detection

Nowadays, the process of marketing KPIs tracking can be automated with the help of artificial intelligence. AI technologies can make it way faster and more effective.

Predictive Analytics

How can you benefit from correlation analysis in marketing?

Correlation analysis can reveal significant/meaningful relationships between different metrics or groups of metrics. Information about such relationships can provide new insights, and reveal interdependencies.

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