Strategy
Campaign optimization – Do it the right (new) way
Marketing-campaign-related processes have become more and more complex, and state-of-the-art campaigns are optimized for specific platforms and circumstances.
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Google Ads deletes your granular ad data at 37 months on 1 June 26. The export is the easy part.
TL;DR: From 1 June 2026 on, Google Ads keeps your hourly, daily and weekly data only for 37 months, and reach and frequency for 3 years. Monthly and yearly aggregates survive 11 years, but those are useless for modeling future measurement. So the data your model needs most is the google ads data that disappears […]
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Artificial Intelligence topics and terms
In the near future, the majority of household tools will be connected to the internet, just like most electric devices are in the office. That is in addition to the already vast automated connections between computer systems.
AI & Marketing
AI in Marketing Workshop – Text generator tools
The objective was to create a landing page based on tools that produce the content with artificial intelligence. It was clear there was not enough time to achieve professional results.
AI & Marketing
AI in Marketing – Why it is essential now and in the future
Marketers can no longer avoid leveraging AI technologies for their daily tasks and processes since success depends highly on competitive advantage, time and efficiency.
Strategy
ROI analysis: 4 ways of carrying out Marketing ROI optimization
Luckily, modern technology and analytics makes it much easier to conduct a detailed and qualitative ROI analysis. Such technologies help to analyse the performance of each marketing activity.
Strategy
Marketing ROI Optimization
Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth.
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