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KPIs

What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage!

Tips and Tricks

Ever wondered how you can become more data-driven? Then download our free Analytics Template and make the first step towards your goal!

KPIs

In this article, we will have a look at one of the most well-known goal-setting concepts that is applied today – Objectives and Key Results (OKR).  As you may know, nowadays many big corporations such as Google, Amazon, Netflix, Adobe, Deloitte, Facebook, Linkedin, Microsoft are successfully applying OKR in their business strategies.  The OKR concept […]

KPIs

What are the main mistakes marketers make when tracking KPIs? And how to define the right KPIs for your business? Find out more in our article!

Tips and Tricks

Every Digital Marketer needs to be constantly up to date for the newest digital marketing tactics, methods and news. Social Media channels allow digital marketers to follow and read the latest news and tips in digital marketing just in their news feed either on LinkedIn, Facebook or Twitter. In this post, we have listed marketing […]

KPIs

Modern KPI tools heavily influence the efficiency of a company's performance. In this article, we prepared a checklist of 15 features that your marketing KPI tool should have to boost your efficiency.