KPIs
Seven Mistakes Most People Make When Tracking KPIs
What are the main mistakes marketers make when tracking KPIs? And how to define the right KPIs for your business? Find out more in our article!
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Performance Marketing
5 Reasons Why Measurement Triangulation is a Risky Idea for Marketers
Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.
Read moreTips and Tricks
The 14 Marketing Influencers you have to follow
Every Digital Marketer needs to be constantly up to date for the newest digital marketing tactics, methods and news. Social Media channels allow digital marketers to follow and read the latest news and tips in digital marketing just in their news feed either on LinkedIn, Facebook or Twitter. In this post, we have listed marketing […]
KPIs
15 Features your KPI Tool Should Have to Boost Your Efficiency
Modern KPI tools heavily influence the efficiency of a company's performance. In this article, we prepared a checklist of 15 features that your marketing KPI tool should have to boost your efficiency.
KPIs
Five “Must-track” KPIs Every Marketer Should Know
What are the most important marketing KPIs? In this article, we talk about the five marketing KPIs that every digital marketer should track.
Performance Marketing
Performance Marketing: Everything You Need to Know
Nowadays, to be successful it is crucial to have a clear Performance Marketing Strategy. Therefore, we prepared a short guide through this topic for you.
Strategy
How to lead your marketing team efficiently using an agile methodology?
How to make sure you organize your team efficiently even in times of uncertainty? Find out how agile organizational methodologies can be used in marketing.
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