KPIs
Online Advertising Trends in 2023
How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21!
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Performance Marketing
5 Reasons Why Measurement Triangulation is a Risky Idea for Marketers
Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.
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Online advertising: Seven Must-track KPIs for Google ads
What are the seven must-track marketing KPIs on Google Ads? Learn about the main opportunities of advertising with Google Ads!
KPIs
All you need to know about CTR optimization
Every digital marketer tracks CTR (Click-Through-Rate) and focuses on improving this metric. In this article, we will give you a short introduction to CTR and share with you a few tips on how to improve it in different channels.
KPIs
What KPIs are important to track at each stage of Customer Journey?
What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage!
Tips and Tricks
How to organize your paid campaigns with a free Template
Ever wondered how you can become more data-driven? Then download our free Analytics Template and make the first step towards your goal!
KPIs
OKRs and KPIs: why do you need to track both? (Free Template)
In this article, we will have a look at one of the most well-known goal-setting concepts that is applied today – Objectives and Key Results (OKR). As you may know, nowadays many big corporations such as Google, Amazon, Netflix, Adobe, Deloitte, Facebook, Linkedin, Microsoft are successfully applying OKR in their business strategies. The OKR concept […]
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