Performance Marketing
The Attribution Dilemma Every digital marketer knows the challenge of digital attribution today. It’s increasingly difficult to measure and attribute conversions/orders and sales across digital channels, campaign tactics and ad sets. For a long time, we’ve been optimizing based on multi-touch attribution, last touch attribution, bathtub attribution, or what I call a deterministic approach. You […]
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Even though AI is completely new and incomparable to anything in the history of mankind, there must be certain ground rules and norms regarding its application: where limits must be set, what is allowed and what is not.
KPIs
How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21!
KPIs
What are the seven must-track marketing KPIs on Google Ads? Learn about the main opportunities of advertising with Google Ads!
KPIs
Every digital marketer tracks CTR (Click-Through-Rate) and focuses on improving this metric. In this article, we will give you a short introduction to CTR and share with you a few tips on how to improve it in different channels.
KPIs
What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage!
Tips and Tricks
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