KPIs
Seven key tactics for increasing your conversion rate
We prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business.
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Performance Marketing
Breakthrough in Attribution: How Weekly Budget Changes Unlock Regression-Based Attribution for Ad Operations
The Attribution Dilemma Every digital marketer knows the challenge of digital attribution today. It’s increasingly difficult to measure and attribute conversions/orders and sales across digital channels, campaign tactics and ad sets. For a long time, we’ve been optimizing based on multi-touch attribution, last touch attribution, bathtub attribution, or what I call a deterministic approach. You […]
Read moreStrategy
Multi-channel Vs. Cross-channel Marketing – Which One Should Your Company Focus On?
A multi-channel marketing approach utilizes all communication channels to send a wide spectrum of messages, making it easier to get the word out.
Performance Marketing
Campaign optimization: How to do it manually?
What is campaign optimization and how can you do it manually? This article will shed light on how the process of campaign optimization works.
AI & Marketing
Top 5 Marketing Analytics Trends in 2021
Nexoya gathered in this article the most crucial marketing analytics trends coming in 2021. Find out about the trends that could challenge or benefit your company!
KPIs
Five golden rules for increasing your Customer Lifetime Value
How to ensure constant expansion of your Customer Lifetime Value? Find out what are the five main tactics for increasing your CLV!
KPIs
10 Must-track SEO KPIs in 2023
How to prove the effectiveness of your SEO efforts? Here are the main 10 KPIs that will help you to analyze your SEO performance.
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