Strategy
Multi-channel Vs. Cross-channel Marketing – Which One Should Your Company Focus On?
A multi-channel marketing approach utilizes all communication channels to send a wide spectrum of messages, making it easier to get the word out.
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Performance Marketing
Predictive Analytics
Strategy
5 Reasons Why Measurement Triangulation is a Risky Idea for Marketers
Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.
Read morePerformance Marketing
Campaign optimization: How to do it manually?
What is campaign optimization and how can you do it manually? This article will shed light on how the process of campaign optimization works.
AI & Marketing
Top 5 Marketing Analytics Trends in 2021
Nexoya gathered in this article the most crucial marketing analytics trends coming in 2021. Find out about the trends that could challenge or benefit your company!
KPIs
Five golden rules for increasing your Customer Lifetime Value
How to ensure constant expansion of your Customer Lifetime Value? Find out what are the five main tactics for increasing your CLV!
KPIs
10 Must-track SEO KPIs in 2023
How to prove the effectiveness of your SEO efforts? Here are the main 10 KPIs that will help you to analyze your SEO performance.
Tips and Tricks
What you need to know about ethics in AI
Even though AI is completely new and incomparable to anything in the history of mankind, there must be certain ground rules and norms regarding its application: where limits must be set, what is allowed and what is not.
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