Performance Marketing
The Attribution Dilemma Every digital marketer knows the challenge of digital attribution today. It’s increasingly difficult to measure and attribute conversions/orders and sales across digital channels, campaign tactics and ad sets. For a long time, we’ve been optimizing based on multi-touch attribution, last touch attribution, bathtub attribution, or what I call a deterministic approach. You […]
Read moreTips and Tricks
The year 2019 is coming to an end and we at nexoya, are so grateful for the past year. Through the year we have had a lot of challenges, unforgettable moments and overall it was a great year. You might be curious to get an overview of our 2019.
AI & Marketing
Marketers can no longer avoid leveraging AI technologies for their daily tasks and processes since success depends highly on competitive advantage, time and efficiency.
Performance Marketing
As you might have realized already, it is getting harder and harder to gain organic reach through social media. And the future doesn’t look better when it comes to this. But there is still hope! First of all, be sure to understand which social media channels...
Strategy
Luckily, modern technology and analytics makes it much easier to conduct a detailed and qualitative ROI analysis. Such technologies help to analyse the performance of each marketing activity.
Strategy
Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth.
Tips and Tricks
Social media marketing (SMM) plays a significant role in every business, no matter which industry it operates in. Besides increasing the awareness SMM helps to improve and maintain the trust and loyalty of your existing customers.
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