Social media marketing (SMM) plays a significant role in every business, no matter which industry it operates in. Besides increasing the awareness SMM helps to improve and maintain the trust and loyalty of your existing customers.

Nowadays in order to simply stay on the radar, you need to be active on social media channels. Ideally, you should be active on all the social media channels your audience can be found. However, sometimes it can be really hard to “be everywhere”. That is why today’s article we decided to dedicate to defining social media marketing tools that can help you to optimize your social media marketing strategy.

We prepared a short overview of the most useful social media marketing tools that can help you to be more efficient. All of them are easily affordable and reliable for usage.

1. Buffer


Buffer is a well-known SMM tool that helps you to stay coherent and active on all the social media channels you are working with. You can schedule and share your posts, articles, images, videos easily with few clicks on the channels you want. This tool is great for providing the Integrated Marketing Strategy for your business.
A simple and user-friendly interface makes it very easy to use.

Moreover, with the Buffer app, you can also get valuable insights regarding the traffic you get with sharing social media content.

2. Rebrandly


Rebrandly is an essential tool for brand and digital marketers.

This link management platform proved itself as a leader at branding, tracking and sharing short URLs using a custom domain name. Rebrandly provides a wide range of solutions from customized analytics to traffic routing and deep linking.

Such big brands as Harvard, Lamborghini, and Heineken use this tool to empower their social media strategy.

3. Share Link Generator


Great and easy to use social media marketing tool for sharing the content! With this tool, you can easily share links on Facebook, LinkedIn, Twitter, Pinterest, and Email. As soon as the post is created this tool is generating the link to it, which makes it perfect for sharing.

Share Link Generator has a very simple interface and it is absolutely free! This platform is perfect for promotions and building awareness.

4. Postplanner


Another great social media marketing tool is PostPlanner. This platform helps you to increase traffic and the audience’s engagement level by suggesting the right content for publishing.

This tool can help you to be on top of the wave with its unique “viral content” feature that recognizes and shows the content (it can be images, videos, news and etc.) that is the most viral and best-selling at the moment in your industry.

With this tool, you will never run out of ideas for your content!

5. Social Flow

socialflow screenshot

Social Flow is another well-known social media marketing tool that provides a great value for its users.
One of the unique features of this tool is its ability to predict and show you the ideal time for publishing your content! Its software uses real-time data for creating a prediction specifically for your content.
Social Flow helps you to reach the largest possible audience by publishing the content at the time the audience is most active.

Today we reviewed 5 useful tools that can help you optimize your social media marketing strategy.

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