Today, an average marketing team works with ten or more online tools, such as Salesforce, HubSpot, Google Analytics, Hootsuite or MailChimp - and with every further channel in a campaign, the landscape gets more complex.
To understand, if and how well a campaign is working, means collecting and analyzing a lot of numbers and reports from all the tools used - a hard, very time consuming and expensive task. This is where nexoya can support.
nexoya selects the 3-5 KPIs, which are most relevant and interesting for a Marketing Expert or need some attention. All the rest of your KPIs are taken care of in the back.
nexoya continuously monitors all your Numbers out of the various Marketing Tools and proactively informs you if an important event occurs, like a significant increase or decline of new Leads on your Content Marketing Channel for example.
nexoya analysis all the numbers and searches for patterns, dependencies and correlations. Thanks to that, anomalies can be detected in a very early stage and Marketing Experts can take immediate action.