Performance Marketing
How to Increase your Ad Campaign ROAS
Are you ready to break the ROAS equation down and determine what underlying components can enhance your performance?
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Performance Marketing
Breakthrough in Attribution: How Weekly Budget Changes Unlock Regression-Based Attribution for Ad Operations
Digital attribution is broken. With cookies disappearing and data silos growing, traditional models can’t keep up. Discover how regression-based attribution combines AI, experimentation, and cross-channel insights to make marketing measurable again.
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Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation
Online applications and digital channels have seen a huge uptake since the pandemic began. This shift in consumer behavior creates more opportunities for automated experience elements.
Performance Marketing
Top 10 Online Advertising Hacks
ur latest article, we would like to briefly present and explain ten of the best and most effective advertising hacks. Thanks to these hacks, you should be able to optimize your advertising campaigns according to various aspects.
Performance Marketing
7 Marketing Automations in Online-Advertising
The goal and purpose of marketing automation is to reach target groups, users and customers fully automatically on all marketing channels.
Performance Marketing
20 tools every performance marketer should know in 2023
We did the work for you and gathered great marketing tools for every performance marketer that wants to enhance their efficiency and effectiveness of daily work.
Performance Marketing
Your online advertising cheat sheet: All bidding strategies in one place
Ready to boost your online advertising efforts? Check out our cheat sheet with all the bidding strategies described in one place!