AI & Marketing
6 Benefits by Implementing AI in Marketing [Infographic]
Applying Artificial Intelligence in marketing is relatively rare in the field, and therefore many marketing experts have not yet approached it.
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5 Reasons Why Measurement Triangulation is a Risky Idea for Marketers
Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.
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The future of marketing and the role of AI
AI-powered technologies are entering many, if not all industries including the field of marketing. Many marketers are already aware of the ongoing change.
AI & Marketing
First interview with Nexoya-founders
We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing.
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