Seven key tactics for increasing your conversion rate
We prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business.
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Google Ads deletes your granular ad data at 37 months on 1 June 26. The export is the easy part.
TL;DR: From 1 June 2026 on, Google Ads keeps your hourly, daily and weekly data only for 37 months, and reach and frequency for 3 years. Monthly and yearly aggregates survive 11 years, but those are useless for modeling future measurement. So the data your model needs most is the google ads data that disappears […]
Read moreMulti-channel Vs. Cross-channel Marketing – Which One Should Your Company Focus On?
A multi-channel marketing approach utilizes all communication channels to send a wide spectrum of messages, making it easier to get the word out.
Five golden rules for increasing your Customer Lifetime Value
How to ensure constant expansion of your Customer Lifetime Value? Find out what are the five main tactics for increasing your CLV!
Online Advertising Trends in 2023
How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21!
All you need to know about CTR optimization
Every digital marketer tracks CTR (Click-Through-Rate) and focuses on improving this metric. In this article, we will give you a short introduction to CTR and share with you a few tips on how to improve it in different channels.
What KPIs are important to track at each stage of Customer Journey?
What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage!
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