Performance Marketing
Strategy
B2B attribution gets messy very quickly because the sales cycle is usually much longer than the tracking window, and the buyer is rarely one person. A user sees a LinkedIn ad today, someone else from the same company reads a blog post next week. There is a webina, sales reaches out, phyical events. Another stakeholder […]
Read moreIn this interview, an industry expert Gaetano Mecenero shared valuable insights and recommendations on how to measure KPIs the right way and become more successful.
We prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business.
A multi-channel marketing approach utilizes all communication channels to send a wide spectrum of messages, making it easier to get the word out.
How to ensure constant expansion of your Customer Lifetime Value? Find out what are the five main tactics for increasing your CLV!
How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21!
Every digital marketer tracks CTR (Click-Through-Rate) and focuses on improving this metric. In this article, we will give you a short introduction to CTR and share with you a few tips on how to improve it in different channels.
✔ Dozens of templates for data-driven marketeers
✔ Expert tips on how to improve your marketing
✔ Checklists and how-to guides for campaign optimization
✔ Best tools for AI in marketing
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