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Google Ads deletes your granular ad data at 37 months on 1 June 26. The export is the easy part.
TL;DR: From 1 June 2026 on, Google Ads keeps your hourly, daily and weekly data only for 37 months, and reach and frequency for 3 years. Monthly and yearly aggregates survive 11 years, but those are useless for modeling future measurement. So the data your model needs most is the google ads data that disappears […]
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