Resource Gallery

Google Ads deletes your granular ad data at 37 months on 1 June 26. The export is the easy part.

TL;DR: From 1 June 2026 on, Google Ads keeps your hourly, daily and weekly data only for 37 months, and reach and frequency for 3 years. Monthly and yearly aggregates survive 11 years, but those are useless for modeling future measurement. So the data your model needs most is the google ads data that disappears […]

Breakthrough in Attribution: How Weekly Budget Changes Unlock Regression-Based Attribution for Ad Operations

Digital attribution is broken. With cookies disappearing and data silos growing, traditional models can’t keep up. Discover how regression-based attribution combines AI, experimentation, and cross-channel insights to make marketing measurable again.

5 Reasons Why Measurement Triangulation is a Risky Idea for Marketers

Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.

Causal Impact Analysis as a Validation Method

What is Causal Impact Analysis and how does it work? Learn the basics, its importance, and applications in our latest article!

AI as a Game-Changer for Performance Marketing: Five Trends Shaping 2025

Artificial Intelligence (AI) continues to reshape the landscape of performance marketing, evolving from a buzzword to a central strategic tool. With consumer enthusiasm returning and businesses exploring AI’s potential, 2025 presents both exciting opportunities and critical challenges. In this blog, we will talk about five pivotal trends that will define the future of performance marketing. […]

7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing

Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.

Performance Marketing – 2024 Trends

Uncover 2024's key performance marketing trends with Nexoya. Explore AI-driven innovations that are reshaping the industry.

Mastering Marketing Mix Modeling: Your Key to Unleashing Greater Sales Impact

Discover marketing mix modeling in our new blog: decode past trends, shape the future, and maximize ROI in a dynamic market.

Understanding Smart Bidding and its Most Common Strategies – TROAS and TCPA

Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA).

Behind the scenes: How did Nexoya win the Foodtech award

We are thrilled to win this year's competition and conquer the Marketing Technology Foodtech Award. Find out what happened behind the scene!

Google Search ads: How to choose the right bidding strategy for your business?

How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? Find out more now.

Future of Marketing Attribution Modeling

How does the future of marketing attribution look like? Your complete guide to marketing attribution modeling.

Nexoya’s 4th anniversary interview with the founders

This year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers!

How to Increase your Ad Campaign ROAS

Are you ready to break the ROAS equation down and determine what underlying components can enhance your performance?

7 Marketing Automations in Online-Advertising

The goal and purpose of marketing automation is to reach target groups, users and customers fully automatically on all marketing channels.

20 tools every performance marketer should know in 2023

We did the work for you and gathered great marketing tools for every performance marketer that wants to enhance their efficiency and effectiveness of daily work.

Your online advertising cheat sheet: All bidding strategies in one place

Ready to boost your online advertising efforts? Check out our cheat sheet with all the bidding strategies described in one place!

Behind the scenes: How did Nexoya win at Best of Swiss Web Award

We are excited to be the finalists at one of the most prominent digital marketing awards in Europe - Best of Swiss Web Award!

L’Università di Zurigo x Nexoya: La A-Z dei test A/B

Suggerimenti e trucchi per eseguire un A/B test di successo Condurre esperimenti sul campo non è così facile come potrebbe sembrare. Sulla base dell’esperienza di un ampio studio condotto per 8 mesi in collaborazione con l’Università di Zurigo, le intuizioni più importanti sono riassunte di seguito. Questo studio faceva parte di un progetto più ampio […]

10 must-watch TED Talks for improving your performance marketing

We prepared a list of top 10 TED Talks that can help you nurture your creativity, drive new ideas, and improve your performance marketing!

Google Search update: How Core Web Vitals impact your SEO and Ad performance?

Starting May 2021, Google Search will include Core Web Vitals as one of their official ranking signals into your search results. In this article, we will discuss the latest Google update, explore the Core Web Vitals and provide suggestions on how to make sure you are ready for the upcoming change.

What are the Digital Marketing Benchmarks for Your Industry?

Check out this compilation of the 7 top Marketing KPI benchmarks that can help you estimate the average KPIs for your industry!

Marketing awards every CMO should aim for in 2021 – Germany, Austria & Swiss Region

Marketing awards are a great opportunity for communication and marketing. It is an effective promotional tactic but can also generate content for other marketing activities. There are various competitions, to narrow the list down, we made our top selections for marketing awards in the DACH region ( Germany, Austria, Switzerland) coming up in 2021. Some […]

Five Problems every marketer has with measuring marketing KPIs in multi-channel campaigns

In this interview, an industry expert Gaetano Mecenero shared valuable insights and recommendations on how to measure KPIs the right way and become more successful.

Seven key tactics for increasing your conversion rate

We prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business.

Multi-channel Vs. Cross-channel Marketing – Which One Should Your Company Focus On?

A multi-channel marketing approach utilizes all communication channels to send a wide spectrum of messages, making it easier to get the word out.

Five golden rules for increasing your Customer Lifetime Value

How to ensure constant expansion of your Customer Lifetime Value? Find out what are the five main tactics for increasing your CLV!

Online Advertising Trends in 2023

How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21!

All you need to know about CTR optimization

Every digital marketer tracks CTR (Click-Through-Rate) and focuses on improving this metric. In this article, we will give you a short introduction to CTR and share with you a few tips on how to improve it in different channels.

What KPIs are important to track at each stage of Customer Journey?

What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage!

How to organize your paid campaigns with a free Template

Ever wondered how you can become more data-driven? Then download our free Analytics Template and make the first step towards your goal!

Seven Mistakes Most People Make When Tracking KPIs

What are the main mistakes marketers make when tracking KPIs? And how to define the right KPIs for your business? Find out more in our article!

15 Features your KPI Tool Should Have to Boost Your Efficiency

Modern KPI tools heavily influence the efficiency of a company's performance. In this article, we prepared a checklist of 15 features that your marketing KPI tool should have to boost your efficiency.

Five “Must-track” KPIs Every Marketer Should Know

What are the most important marketing KPIs? In this article, we talk about the five marketing KPIs that every digital marketer should track.

How can AI improve marketing campaign performance?

AI helps companies not only to outstand competitors but also significantly cut marketing spend by optimizing processes! Learn more about the power of AI!

10 ways to improve your marketing campaign performance

One of the most important goals for every marketer is undoubtedly to create successful and functioning marketing campaigns. But how exactly can this be achieved?

10 Steps How to Boost Your Facebook Ad Performance?

How to get the most out of your Facebook Ad? In our new blog post, we share 10 easy tricks on how to improve your Facebook Ad Performance!

Campaign optimization – Do it the right (new) way

Marketing-campaign-related processes have become more and more complex, and state-of-the-art campaigns are optimized for specific platforms and circumstances.

Artificial Intelligence topics and terms

In the near future, the majority of household tools will be connected to the internet, just like most electric devices are in the office. That is in addition to the already vast automated connections between computer systems.

AI in Marketing Workshop – Text generator tools

The objective was to create a landing page based on tools that produce the content with artificial intelligence. It was clear there was not enough time to achieve professional results.

AI in Marketing – Why it is essential now and in the future

Marketers can no longer avoid leveraging AI technologies for their daily tasks and processes since success depends highly on competitive advantage, time and efficiency.

ROI analysis: 4 ways of carrying out Marketing ROI optimization

Luckily, modern technology and analytics makes it much easier to conduct a detailed and qualitative ROI analysis. Such technologies help to analyse the performance of each marketing activity.

Marketing ROI Optimization

Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth.

Marketing KPI tracking with Anomaly Detection

Nowadays, the process of marketing KPIs tracking can be automated with the help of artificial intelligence. AI technologies can make it way faster and more effective.

How can you benefit from correlation analysis in marketing?

Correlation analysis can reveal significant/meaningful relationships between different metrics or groups of metrics. Information about such relationships can provide new insights, and reveal interdependencies.

8 benefits of Predictive Analytics in Marketing (infographic)

Marketing analytics have changed as well over the years, especially by introducing predictive analytics into the digital marketing world. With predictive analytics, marketers can see trends and get estimations of how their marketing campaigns will most likely perform.

What an Integrated Marketing Strategy is, and how AI can help

The success of an Integrated Marketing Strategy lies in the art of developing a consistent message across multiple marketing channels. The communication with the target audience across various channels creates a holistic relationship with potential customers.

The process of building an AI model

In this article, we will give you some insights into how an AI Model is actually built, and what is needed for that. We’ll talk about the 2nd step of the e2e process of building an Artificial Intelligence Model - the Model Creation.

Learn how to make your data ready for AI with 5 simple steps

In this chapter, we want to dive into the actual base on what AI models are built upon - your data. We’ll talk about how to get the right data and prepare it for actually building your own AI model in the future.

5 important AI practices in E-commerce today

A few years ago, artificial intelligence was introducing itself to the world of E-commerce. In 2020, it has already evolved into an irreplaceable part of the business.

An expert’s point of view on AI in marketing

We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing.

6 Benefits by Implementing AI in Marketing [Infographic]

Applying Artificial Intelligence in marketing is relatively rare in the field, and therefore many marketing experts have not yet approached it.

First interview with Nexoya-founders