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AI & Marketing

Performance Marketing

Marketing Budget Allocation in Banking & Insurance: The Fastest Conversion Is Often the Wrong One

A cheap lead is not always a good lead, and that sounds obvious. But a lot of paid media optimization still works as if it were not true. Example: An insurer sees a calculator entry, a bank sees an account application, the ad platform sees a conversion and starts optimizing for more of them. Great […]

AI & Marketing

Artificial Intelligence topics and terms

In the near future, the majority of household tools will be connected to the internet, just like most electric devices are in the office. That is in addition to the already vast automated connections between computer systems.

AI & Marketing

AI in Marketing Workshop – Text generator tools

The objective was to create a landing page based on tools that produce the content with artificial intelligence. It was clear there was not enough time to achieve professional results.

AI & Marketing

AI in Marketing – Why it is essential now and in the future

Marketers can no longer avoid leveraging AI technologies for their daily tasks and processes since success depends highly on competitive advantage, time and efficiency.

AI & Marketing

An expert’s point of view on AI in marketing

We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing.

AI & Marketing

6 Benefits by Implementing AI in Marketing [Infographic]

Applying Artificial Intelligence in marketing is relatively rare in the field, and therefore many marketing experts have not yet approached it.

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