Performance Marketing
Strategy
B2B attribution gets messy very quickly because the sales cycle is usually much longer than the tracking window, and the buyer is rarely one person. A user sees a LinkedIn ad today, someone else from the same company reads a blog post next week. There is a webina, sales reaches out, phyical events. Another stakeholder […]
Read moreIn this article, we will give you some insights into how an AI Model is actually built, and what is needed for that. We’ll talk about the 2nd step of the e2e process of building an Artificial Intelligence Model - the Model Creation.
In this chapter, we want to dive into the actual base on what AI models are built upon - your data. We’ll talk about how to get the right data and prepare it for actually building your own AI model in the future.
A few years ago, artificial intelligence was introducing itself to the world of E-commerce. In 2020, it has already evolved into an irreplaceable part of the business.
We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing.
Applying Artificial Intelligence in marketing is relatively rare in the field, and therefore many marketing experts have not yet approached it.
We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing.
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