Performance Marketing
Future of Marketing Attribution Modeling
How does the future of marketing attribution look like? Your complete guide to marketing attribution modeling.
The best articles every day.
Performance Marketing
Strategy
B2B Marketing Attribution: The CRM Sees the Deal, Not the Whole Journey
B2B attribution gets messy very quickly because the sales cycle is usually much longer than the tracking window, and the buyer is rarely one person. A user sees a LinkedIn ad today, someone else from the same company reads a blog post next week. There is a webina, sales reaches out, phyical events. Another stakeholder […]
Read moreNexoya’s 4th anniversary interview with the founders
This year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers!
Performance Marketing
How to Increase your Ad Campaign ROAS
Are you ready to break the ROAS equation down and determine what underlying components can enhance your performance?
Performance Marketing
7 Marketing Automations in Online-Advertising
The goal and purpose of marketing automation is to reach target groups, users and customers fully automatically on all marketing channels.
Performance Marketing
20 tools every performance marketer should know in 2023
We did the work for you and gathered great marketing tools for every performance marketer that wants to enhance their efficiency and effectiveness of daily work.
Performance Marketing
Your online advertising cheat sheet: All bidding strategies in one place
Ready to boost your online advertising efforts? Check out our cheat sheet with all the bidding strategies described in one place!
Get instant access to our free library of resources
✔ Dozens of templates for data-driven marketeers
✔ Expert tips on how to improve your marketing
✔ Checklists and how-to guides for campaign optimization
✔ Best tools for AI in marketing
✔ Recorded webinars