Webinar, report e strumenti per affinare il modo in cui misuri, pianifichi e cresci.
L'attribuzione sta vivendo una nuova rinascita! In questo webinar scoprirai cosa significa davvero "actionable attribution" e perché l'attribuzione, combinata con l'ottimizzazione basata sull'AI, rende il media buying più efficace.
Attribution has experienced a revival! In this webinar, you will learn what “actionable attribution” is all about and why attribution combined with AI-based optimization enables more effective media buying.
Attribution has experienced a revival! In this webinar, you will learn what “actionable attribution” is all about and why attribution combined with AI-based optimization enables more effective media buying.
What is the real impact of upper- and mid-funnel advertising on webshop revenue, and how do you make budget decisions you can actually defend internally? In this replay you see how Oswald used Nexoya to became more data-driven and generate +19.7% more revenue.
In questa sessione del Nexoya Aperitivo, Martina Lombardi di Nexi Group racconta come l'azienda ha affrontato la sfida di acquisire nuovi merchant su più canali e linee di prodotto, mantenendo il CPA sotto controllo. Insieme a Daniele Cabello di Nexoya, illustra come l'ottimizzazione basata sull'AI e un'attribuzione più intelligente abbiano trasformato la complessità media in crescita misurabile.
Attribution has experienced a revival! In this webinar, you will learn what “actionable attribution” is all about and why attribution combined with AI-based optimization enables more effective media buying.
Attribution is complex, and many dashboards tell conflicting stories. Yuh’s journey proves that thoughtful analysis and strategic data connection can reveal hidden opportunities, helping you maximize ROI and make smarter marketing decisions.
Performance marketing in insurance is becoming increasingly complex - with rising acquisition costs, fragmented data, and manual optimization slowing growth. DA Direkt, one of the fastest-growing direct insurers in Germany and part of the Zurich Insurance Group, faced similar challenges - until they transformed their approach with AI. The result? A significant sales uplift in just three months.
Scoprite come Vodafone Italia ha trasformato la pianificazione del budget utilizzando Copilot di Nexoya, basato sull'AI. Scoprite come stanno sfruttando i dati per prevedere gli scenari di business, ottimizzare dinamicamente la spesa pubblicitaria e aumentare l'efficienza. Guardate ora la masterclass completa!
Attribution is broken. GA4, Meta, TikTok, Gads and analytics/MTA dashboards all tell you different stories. Generali Austria decided to stop guessing. By building a digital-first attribution model and pairing it with AI-driven budget automation, they unlocked +18.8% more leads without spending more.
Dein Google Analytics 4, Google Ads und Meta-Pixel liefert widersprüchliche Zahlen? In dieser Masterclass erfährst du, wie Marketing Mix Modeling (MMM) heute eingesetzt werden kann um das Attributions-Wirrwarr zu beseitigen. Ergebnis: konsistente Daten, Budget Plannung mit klarem ROAS/POAS-Fokus und fundierte Entscheidungen. Inklusive Praxisbeispielen von der Neobank Yuh & Generali.
Steigende CPCs und härtere Konkurrenz drücken auf die Marge. In dieser Masterclass erfährst du, wie z.B. Flaschenpost ihre Werbekosten dank POAS-basierter Optimierung, KI-gestütztem Vorhersagen und Szenario-Simulation um 24.1 % senkte, ohne Wachstum oder Gewinn einzubüssen. Wir zeigen Schritt für Schritt, wie der Wechsel von ROAS zu POAS, die Integration von Warenrücksendungen-, und Margendaten sowie eine KI-gesteuerte Budgetverteilung auf Google Ads, Meta & Co. das Maximum aus jedem Euro holt.
Explore how Vodafone Italy has transformed their budget planning using Nexoya’s AI-driven Copilot. Discover how they’re leveraging data to predict business scenarios, dynamically optimize their ad spend, and boost efficiency. Watch the full masterclass now!
Discover how Flaschenpost transformed its complex, multi-channel marketing with Nexoya’s AI-driven budget optimization. Learn how they boosted profitability while cutting ad spend by 24.1%.
Scoprite come Vodafone Italia ha trasformato la pianificazione del budget utilizzando Copilot di Nexoya, basato sull'AI. Scoprite come stanno sfruttando i dati per prevedere gli scenari di business, ottimizzare dinamicamente la spesa pubblicitaria e aumentare l'efficienza. Guardate ora la masterclass completa!
Il workshop esplorerà come Stroili, leader nel settore della gioielleria, ha utilizzato l'intelligenza artificiale per ottimizzare le sue campagne di marketing, ottenendo un aumento dei ricavi del 31,6% e un ROI del 690% in soli tre mesi. Attraverso l'integrazione della piattaforma AI di Nexoya, il team ha migliorato l'efficienza e la scalabilità delle loro strategie, passando da un approccio manuale a uno completamente automatizzato e basato sui dati. Scopriremo insieme come l'intelligenza artificiale può rivoluzionare il marketing digitale e portare risultati concreti e misurabili.
Scoprite come Vodafone Italia ha trasformato la pianificazione del budget utilizzando Copilot di Nexoya, basato sull'AI. Scoprite come stanno sfruttando i dati per prevedere gli scenari di business, ottimizzare dinamicamente la spesa pubblicitaria e aumentare l'efficienza. Guardate ora la masterclass completa!
Explore how Vodafone Italy has transformed their budget planning using Nexoya’s AI-driven Copilot. Discover how they’re leveraging data to predict business scenarios, dynamically optimize their ad spend, and boost efficiency. Watch the full masterclass now!
Erfahren Sie in unserer Masterclass, wie Bike-Components mit Nexoya seine Marketingkampagnen optimiert, Marktvolatilität meistert und durch datengetriebenes Marketing seine Werbebudgets effizient einsetzt.
Join this essential webinar to discover how Vodafone Italia achieved a 13% sales uplift using Nexoya's AI-driven platform. Learn about their A/B testing strategy, goals, and impressive results, and understand why Nexoya’s solution outperformed traditional methods.
Unlock AI adoption secrets in marketing with Roger Gatti & Nicolas Glauser. Gain insights on seamless integration, ethics, and trends.
Join our webinar to dive into the inner workings of Nexoya's optimization algorithm. Gain exclusive insights into the step-by-step process, from data collection to optimization, and discover how it propels marketing success.
Sneak preview of Nexoya's roadmap and the newest features available soon in the app.
Watch our webinar on attribution modeling in a cookieless future.
What’s amazing with bidding strategies is that you can go in two directions: 1. You end up wasting your entire budget in a few clicks 2. You do the right move and you can take your campaign performance to a new level
Eager to learn about how you can get 72% more conversions by “just” switching from a static to a dynamic campaign budgeting?
Whether you’re ready to build an Ads account from scratch or want to repair a messy account, don’t miss the opportunity to have an expert’s insight!
Learn about the study we conducted with the University of Zurich, where we prove that you can optimize your campaigns by up to 77%.
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